The poultry major announced several strategic restructuring measures at a group level for the future
Suguna Foods announced the launch of its first click and mortar brand, Delfrez. The move comes as part of Suguna’s strategic brand restructuring at a group level, which was unveiled today in a press conference. The newly launched brand Delfrez will be in both online and offline retail format that will house diverse poultry products from the house of Suguna. The group has invested over 100 crores in the new brand and plans to launch over 1000 outlets by (2025).
Delfrez is the brainchild of the second-generation leader from the group – Vignesh Soundararajan, Executive Director – Suguna Foods. This click-and-mortar brand aims to bring quality products to everyone’s plate. Available in leading online & offline channels like Big Basket, Groffers, Jio Mart, Swiggy and many more. Delfrez will house an array of products which would be Ready to Eat, Ready to Cook, and Marinates. Also available offline, Delfrez retail is a spacious store that provides customers with fresh produce in a hassle-free environment.
With the launching of Delfrez, the group also announced a slew of restructuring initiatives such as a renewed new group logo with the letter S designed to be perceived as interlocked whilst signifying strength. The logo emphasises the strengthened bond between the company and its customers, besides establishing that their product provides delicious, fresh, and quality meat that helps strengthen the immunity of the entire family.
