Unveils new brand identity
Atticus has announced the rebranding of its professional non-crop market business to EcoCore; ’Chemistry at the Core of Environmental Wellness.’
Atticus recruited industry veteran Michael Maravich to serve as Vice President, EcoCore markets. Maravich brings extensive knowledge, proven leadership and an established industry network to the EcoCore team. In addition, Maravich has served on the boards of directors of Project Evergreen and Responsible Industry for a Sound Environment (RISE), of which Atticus is now a member. From identifying needs and bringing new products to market, Maravich’s experience in agriculture and non-crop businesses allows him to provide a comprehensive view of pest management.
On a refreshed Atticus website homepage, visitors will see a balanced split between agriculture and EcoCore business segments. The search function within each sector enables users to quickly identify the product, active ingredient and make product comparisons that will help them find the right fit for their specific needs.
