Under the project around 4,000 village milk cooperative societies across Rajkot, Surat, Bharuch and Surendranagar districts were surveyed
Anandpara Village Dairy Co-operative Society of Rajkot has installed the first Micro ATM payment centre at the doorstep of milk producer members. Rajkot District Co-operative Milk Producers’ Union, Gopal Dairy which is affiliated dairy union of Amul has taken the initiatives and taken concrete steps to digitalise the rural economy.
Gordhanbhi Dhamaliya, Chairman, Rajkot Dairy has virtually inaugurated the AADHAR-based Amul Micro ATM facility for the milk pouring members of Anandpara Village society. He said that any member can visit the milk society and withdrew the money through Amul Micro ATM and get the payment immediately. It is a big relief for farmers as members need not to visit bank incurring time and traveling cost. He also mentioned that such type of transaction is safe during a pandemic and there is no need for any type of credit or debit card as the entire transaction is based on thumb impression.
Dr RS Sodhi, MD, Gujarat Co-operative Milk Marketing Federation (GCMMF) (Amul) said lack of digital banking technology in remote villages has given the idea to start this project. Under the project around 4,000 village milk cooperative societies across Rajkot, Surat, Bharuch and Surendranagar districts were surveyed to get an idea about the actual difficulties faced by them.
Amul Micro ATM system has been developed with joint efforts by GCMMF (AMUL) Fintech Company, Digivridhi with banking partner Federal Bank who arranged the cash delivery at villages which was the key challenge of this project.
