AGCO’s farmer-first strategy to focus on benefitting key stakeholders

AGCO will realise its Purpose and Vision by continuing to leverage its award-winning, differentiated brand portfolio to offer farmers exceptional customer experiences that reinforce brand promises and provide high-quality, smart farming solutions that deliver customer value.

AGCO, a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology, recently announced its farmer-first strategy designed to maximise value creation for its key stakeholders.

During its 2021 Virtual Analyst Briefing, Eric Hansotia, AGCO’s Chairman, President and CEO introduced AGCO’s new Purpose and Vision statements that, when combined, offer powerful insight into the role AGCO intends to play for farmers and within the agriculture industry.

AGCO will realise its Purpose and Vision by continuing to leverage its award-winning, differentiated brand portfolio to offer farmers exceptional customer experiences that reinforce brand promises and provide high-quality, smart farming solutions that deliver customer value. Embedded in the business are four environmental and social pillars that create value for stakeholders and strengthen the reputation of the agriculture industry: advancing soil health and soil-carbon sequestration, decarbonising our operations and products, elevating employee health, safety, and wellbeing, and prioritising animal welfare in food production.

Reinforcing AGCO’s goal to help farmers increase net farm income by improving yield or reducing waste, Seth Crawford, Senior Vice President, Precision Ag and Digital, showcased AGCO’s approach to unlocking this significant customer value. Leveraging its Fuse precision ag technology across the core brand portfolio, growing its global, Precision Planting retrofit business, and optimizing its collaboration with sales partners through the Digital Customer Experience to better serve farmers are key elements of AGCO’s strategic focus in this dynamic space.