To onboard around 50,000 farmers in 2021
Founded in 2020 by Hiren Kachariya, the Gujarat based ‘Virtual Mandi’ HirenBhai.com has collaborated with more than 1500 farmers within two months of its launch and has been able to help the farmers by providing them an online platform to sell their produce to agri-business firms, international exporters or large retailers on pre-agreed prices of their produce, at the click of a button, without the involvement of any middlemen.
The pandemic is fast tracking digital transformation for agri-businesses across the world to stay competitive and equipped for the future. HirenBhai.com, has thus been pivotal in uniting the entire agricultural community at Gujarat under one roof to support the local farmers.
“Farmers have been true heroes during the pandemic and we must do everything to support the people who produce our food. Our focus is to onboard at least 50,000 farmers in the coming year and partner with global companies who can provide a competitive process to the farmers,” said Hiren Kachariya, Co-founder and CEO of HirenBhai.com.
The company has now secured a Rs 1.1 million Series A round, which is led by 3EA Limited. HirenBhai.com will use the funding to accelerate its ability to build up essential value-add processing infrastructure in Gujarat, to accelerate the growth of its full-farm extension services for small farm holders, and connect these farmers to large-scale agribusinesses and food processors seeking hassle-free sourcing, as well as to further their seed breeding programme.
“With this investment, we are entering a new phase of rapid growth driven by global value chains and superior service to our suppliers and customers,” said Dr Vibhor Misra, CEO of 3EA Limited.
