Farmers in Southern India can now avail of on-farm delivery of Bayer’s agri-inputs via BigHaat’s e-commerce platform
Bangalore-based Bayer CropScience Limited has recently signed a partnership with BigHaat, a leading agri-input e-commerce platform to enable last-mile delivery of Bayer’s seeds and crop protection products directly to farmer’s doorsteps. The partnership will support farmers in Andhra Pradesh, Telangana, Karnataka, Tamil Nadu and Kerala and focus on paddy, cotton, corn, chili and horticulture crops. Besides access to the entire range of Bayer’s agri-solutions from seed to harvest, farmers can also avail of crop-specific agronomic advisory through BigHaat’s Agristore digital platform.
Set up in 2015, BigHaat is one of India’s leading agri-inputs e-commerce platform, providing a wide range of quality inputs including seeds, pesticides, fertilizers, nutrients, farm implements, and crop advisory to over 3 million Indian farmers. Besides product listings, review, order placement and doorstep delivery of products, BigHaat’s cognitive intelligence-based technology offers farmers real-time, image-based disease & pest diagnosis and crop stage-wise advisory for over 80 crops and enables them to choose the right agri-inputs and the technical know-how for safe and effective application. Farmers without smartphones can give a missed call on 180030002434 to receive a call back from the customer call center and receive advisory on the phone or schedule a field visit from crop agronomists.
“With changing grower needs, the Go-to-Market approaches in the Indian agri-input industry are steadily evolving. Rising digitalization has paved the way for dynamic shifts such as the use of e-commerce platforms for the purchase of agri-solutions. Bayer’s partnership with BigHaat is a strategic collaboration to provide farmers diverse choices beyond the traditional services they usually rely on,” said Simon Wiebusch, Chief Operating Officer for Bayer India’s Crop Science Division.
