More farmers, allied industries could adopt sustainable agriculture

Khadi and Village Industry Commission’s (KVIC) website (www.kviconline.gov.in/khadimask) has quickly gained popularity across India helping artisans sell their products to the remotest parts of India. The portal that was launched with just khadi face masks on July 7, 2020, has evolved into a full-fledged E-market platform with 180 products as of now and many more in the pipeline.

The shift towards Khadi products could benefit farmers become self-reliant and help steer them towards the traditional Indian approach to sustainable and eco-friendly agricultural practices.

KVIC is adding at least 10 new products to its online inventory every day and has set a target of adding at least 1000 products by October 2, 2020. In less than two months’ time, KVIC has served nearly 4000 customers. The product range is priced from Rs 50 to Rs 5000, keeping in view the choice and affordability of all sections of buyers.

Customers have expressed great satisfaction over the online sale of Khadi products. KVIC has received online orders from 31 States and Union Territories. It has fixed the minimum order value at Rs 599 for free delivery of goods and has entered into an agreement with the Postal Department for delivery of consignments via Speed Post.