New Holland Agri launches the CH Crossover Harvesting™

New Crossover Harvesting concept integrates outstanding Twin Rotor separation technology with the gentle threshing that is the hallmark of New Holland conventional combines to offer the best of both worlds. Excellent grain and straw quality, outstanding crop-to-crop flexibility and proven reliability. New Holland...Read more


CNH Industrial India bags Golden Peacock National Quality Award 2020  

     The New Holland Agriculture plan in Greater Noida that comes under the CNH Industrial has been declared the winner of the ‘Golden Peacock National Quality Award for 2020. The jury of the award headed by Justice M. N. Venkatachaliah, former Chief Justice of India, Chairman, National Huma...Read more


Wheeled Robots: Emerging technology in agriculture

There have been a lot of technological innovations in agri-tech in the past decade. Robotics is becoming more advanced as a result of autonomous sensor platforms, computer vision, and the integration of biomechanics. A wheeled robot is one that is capable of movement and is being used within the agricultural indu...Read more


Mahindra & John Deere leads in farm equipment rental space

There has been an increase in the adoption of renting farm equipment across the world because of crucial aspects of upsurge in global population and a simultaneous shortage of skilled labor. An increased reliance on technological advancements made in mechanization and massive increase in demand for food grain pro...Read more


CCI approves mutual acquisitions of Escorts Ltd, Kubota Agri Machinery India

The acquisition (i) in Escorts Limited (Escorts) by Kubota Corporation (Kubota) and (ii) in Kubota Agricultural Machinery India Private Limited (KAI) by Escorts under Section 31(1) of the Competition Act, 2002 has been approved by the Competition Commission of India (CCI). This will lead to the acquisition of 10 ...Read more


Sonalika Tractors reports 55% growth in tractor sales in June

Sonalika Tractors has reported new record of ever highest domestic sales of 13,691, registering 55 per cent growth against the industry growth of 23 per cent and overall sales of 15,200 tractors & 15.4 per cent market share in June’20 The jump in sales is being attributed to good summer crops and the me...Read more


Mahindra & Mahindra posts 12 % growth in tractor sales

Domestic sales of tractors of Mahindra & Mahindra Ltd. have grown by 12 percent from last year according to Hemant Sikka, President of its Farm Equipment Sector (FES). Domestic sales in June 2020 were at 35,844 units, as against 31,879 units during June 2019. Total tractor sales (Domestic + Exports) during Ju...Read more


CNH Industrial delivers over 360 units to Uzbekistan to support cotton harvest  

    CNH Industrial’s global agriculture and construction equipment brands Case IH, CASE Construction Equipment and New Holland Agriculture are in the process of executing an important delivery during these exceptional times.  From the start of the COVID-19 pandemic, CNH Industrial and its b...Read more


Mahindra & Mahindra launches Sarpanch Plus Tractor Series in Maharashtra  

  Mahindra’s Farm Equipment Sector, a part of the USD 20.7 billion Mahindra Group, recently introduced its new Sarpanch Plus range of tractors in Maharashtra, with the launch of the 575 Sarapanch Plus, an upgrade of its popular 575 Sarpanch. The new series offers models spanning multiple HP-poi...Read more


 Case IH launches next-gen balers for paddy straw management  

    Over the years, northern states in India such as Punjab, Haryana and western Uttar Pradesh, see burning of paddy straw in the months of October and November after harvesting Rabi crops every year. It causes hazardous pollution in the region, including the national capital of Delhi. This has created...Read more


Kohler Engines launches new digital training for consumers

 The latest circumstances have accelerated the digital transition and offered the opportunity to develop new forms of work organization, build and strengthen relationships, enhance services and products.  Considering the ongoing revolution in how we access and consume contents, Kohler says it deliberate...Read more


 Sonalika Tractors reports 18.6% growth in sales amidst lock down  

     India’s one of the leading tractor manufacturing company, Sonalika Tractors has  registered 18.6 percent growth with sale of 9177 tractors in domestic as well as overseas market in May 2020 as compared to 7737 tractors in May 2019. The company has strengthened its number one tracto...Read more