APEDA, LuLu Group International inks MoU to promote horticulture produce in Middle East markets

The partnership aims to promote Indian horticulture produce in international markets through LuLu Group’s expansive network of hypermarkets and retail outlets spread across the world.

Agricultural and Processed Food Products Export Development Authority (APEDA) is leading India’s efforts to showcase diverse food product offerings including fresh produce, processed foods, organic products, and alcoholic beverages at World Food India 2024 organised by the Ministry of Food Processing Industries at Bharat Mandapam, New Delhi scheduled from September 19-22, 2024.

 Abhishek Dev signed and exchanged a Memorandum of Understanding (MoU) with, Chairman, LuLu Group International, Yusuffali MA for the promotion of Indian Horticulture Produce to Middle East Markets and across the Gulf Cooperation Council (GCC) countries. This strategic partnership aims to promote Indian horticulture produce in international markets through LuLu Group’s expansive network of hypermarkets and retail outlets spread across the world. This is a key milestone for Indian Horticulture exports globally.

The APEDA Pavilion in the Exhibition Hall (Hall No. 3) at Bharat Mandapam is hosting 155 exhibitors from across 25 States and 3 Union Territories (UTs) of India at this three-day extravaganza. Prominent participants include states such as Maharashtra, Tamil Nadu, Uttar Pradesh, Madhya Pradesh, Gujarat, Haryana, Punjab and Karnataka. Key sectors being showcased include Fresh Fruits & Vegetables, Processed Foods & Value-added Products, Basmati Rice, Animal Products, Cashew Nuts, Geographical Indication (GI) Products, Organic Products and Alcoholic Beverages.

APEDA has invited prominent international buyers from approximately 80+ countries. The Reverse Buyer-Seller Meet (RBSM) is facilitated through an app-based appointment system for B2B meetings, providing a platform for Indian exporters to interact directly with buyers, importers, and international trade representatives. About 1000 B2B meetings were conducted today alone and 3000 are scheduled for the next three days between importers, aggregators, Farmer Producer Organisations (FPOs), Farmer Producer Companies (FCPs), innovators, and agripreneurs.

The partnership aims to promote Indian horticulture