Connect with:
Thursday / April 18. 2024

logo
mobile-logo
HomePosts Tagged "Yara India"
Agro chems – Fertilizers, Company News, India

With this certification, Yara joins a league of prominent organizations recognised for an exceptional work environment with an enviable culture.

Yara India, a subsidiary of Yara International and the world’s leading crop nutrition company, has been certified as a Great Place to Work®, in the category of mid-size organisations from February 2024-February 2025. The Great Place to Work Certification recognises employers who create an outstanding employee experience.

Description automatically generated Yara India has received this certification for the first time, based on the direct feedback from employees that was provided as part of an extensive anonymous survey about their experience at Yara India. With this certification, Yara joins a league of prominent organizations recognised for an exceptional work environment with an enviable culture. The survey showcased employees’ appreciation for Yara’s flexible approach, openness to innovation, and transparent practices, which contributed to this prestigious acknowledgment.

Speaking on the occasion, Sanjiv Kanwar, Managing Director, Yara South Asia, said, “We are thrilled to be recognized as a ‘Great Place to Work’. This certification is beneficial to us as it provides us with a globally recognized and research-backed verification of great employee experience. We at Yara have always aimed to create an inclusive, collaborative, and innovative workplace environment, nurturing talent, and supporting their ambitions in the industry. Our continuous growth efforts as an organization and as a part of this industry, align with our global commitment to responsibly nourish the world, while uplifting the local community towards a nature positive food future.”

Great Place to Work is the global authority on workplace culture. Their mission is to help every place become a great place to work for all. Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace. Their recognition is the most coveted and respected in the world for elevating employer brands to attract the right people. Their proprietary methodology and platform enable organizations to truly capture, analyse, and understand the experience of all employees. Their Certification, Best Workplaces™ Lists, and global benchmarks have become the industry standard, built on data from employees in 150 countries around the world.

With this certification, Yara joins a league

Agrotech, Digital Technologies, India, Inputs

 The campaign aims to empower the farmers to produce high-quality yields that are both nutritious and sustainable.

 Yara India, a subsidiary of Yara International and the world’s leading crop nutrition company, announced the launch of its new digital campaign, “Kissan ka Sachcha Yaar”. The campaign is aimed at highlighting Yara’s commitment to empowering farmers to produce high-quality yields that are both nutritious and sustainable.

The campaign coincides with the launch of FarmCare 2.0, an innovative app designed to support farming communities across India. The app provides farmers with real-time weather updates, soil management guidance, efficient fertilizer use, and a convenient online marketplace connecting them with nearby Yara Crop Nutrition Centers (YCNCs).

In India where 43 per cent of the total workforce is engaged in agriculture, farming is more than just an occupation—it’s a way of life— deeply rooted in community and camaraderie. Farmers share a unique bond, characterized by their willingness to support each other at all times. Yara recognizes this bond and aims to strengthen it further through the “Kissan ka Sachcha Yaar” campaign.

The visual language of the campaign draws inspiration from the deep sense of community among Indian farmers. It captures the spirit of collaboration and unity, symbolizing the everyday acts of kindness and support that define the farming brotherhood. From sowing seeds to reaping the harvest, Indian farmers work hand in hand, embodying the essence of true friendship.

Moreover, the campaign emphasises that Yara isn’t just a supporter of farmers; it’s also a friend to retailers. By empowering both farmers and retailers alike, Yara nurtures a relationship based on mutual growth and prosperity. Through collaborative efforts, Yara ensures that the farming ecosystem flourishes, benefiting all involved.

Commenting on the occasion, Sanjiv Kanwar, Managing Director, Yara South Asia said, “We are thrilled to launch our latest campaign, ‘Kissan ka Sachcha Yaar’. It embodies Yara’s unwavering dedication to strengthening the agricultural communities in India. This initiative underscores our pledge to forge enduring partnerships, drive sustainable growth, and pave the way for a prosperous tomorrow, together with our valued farming community and retailers and pave the way for a prosperous tomorrow.”

Yara’s “Kissan ka Sachcha Yaar” campaign is a testament to the brand’s commitment to supporting the farming community in India. By empowering farmers and retailers, Yara aims to create a sustainable future for all.

 The campaign aims to empower the farmers

Agribusiness, AgroPolicy, Agrotech, Collaborations, Company News, Horticulture, India

The partnership aims to support potato farmers in enhancing crop productivity and quality to gain acceptance for produce in the market.

Yara India, a subsidiary of Yara International and the world’s leading crop nutrition company, has signed an MoU with the Department of Horticulture and Food Processing, Government of Uttar Pradesh. The MoU was signed by Vinaya Kumar Sharma, Head Commercial, Yara India, at the 2nd International Conference and Buyer-Seller Meet in Agra on February 04, 2024. The strategic partnership aims to support potato farmers in enhancing crop productivity and quality to gain acceptance for produce in the market. The primary objective is to introduce them to emerging digital technologies and building their capacity for higher efficiency and sustainability in farming practices.

Following the MoU signing, Dr Atul Kumar Singh, Director- Horticulture and Food Processing Department, Uttar Pradesh, visited Yara’s Knowledge Grows Centre (YKGC) in Agra, which serves as a centre of excellence, fostering development and enhancing the best farming practices. During the visit, officials from the Department of Horticulture and Food Processing, Government of Uttar Pradesh, and the leadership team of Yara India interacted with potato farmers and toured four demo potato plots, which showcased the efforts Yara has made to enhance crop productivity and contribute to farmers’ livelihood.

Speaking on the occasion, Sanjiv Kanwar, Managing Director, Yara South Asia, said, “We are excited to partner with the Department of Horticulture and Food Processing, Government of Uttar Pradesh, on this transformative journey towards enhancing the productivity and profitability of potato farmers in the region. Our collaboration is focused on building an ecosystem that supports and uplifts the livelihoods of our farmers, while also revolutionising food systems for a healthier and more resilient future. We are committed to working closely with other value chain players, from seed to final output companies, along with our team of Yara Agronomists, to introduce digital innovations such as our newly revamped FarmCare app and improve food quality.”

Dr Atul Kumar Singh, Director- Horticulture and Food Processing Department, Uttar Pradesh, said, “Yara India’s partnership with the Department of Horticulture and Food Processing, Government of Uttar Pradesh, is a significant step towards empowering potato farmers in the region. This partnership will introduce farmers to cutting-edge digital technologies and innovative solutions that will significantly enhance crop productivity and quality, thereby contributing to the overall prosperity of the farmers and their families. The Yara Knowledge Grow Center in Agra is an excellent platform for developing and enhancing the best farming practices, and we are confident that our farmers will benefit greatly from the knowledge and expertise shared by Yara’s team of agronomists.”

Yara Knowledge Grow Center (YKGC) in Agra is a center of excellence for developing and enhancing the best farming practices. The YKGC serves as a platform for conducting physical meetings and actively engages with the local community by conducting regular training programs for farmers.

The partnership aims to support potato farmers

Agrotech, Digital Technologies, IT

The app introduces groundbreaking tools such as “map-my-farm,” real-time weather updates, a fertilizer calculator, and a digital leaf colour chart for accurate nitrogen assessment in crops.

Yara India, a subsidiary of the Norwegian multinational Yara International and a global leader in crop nutrition, proudly introduces the upgraded FarmCare app on World Soil Day. The app redefines the landscape of digital solutions tailored to farmers’ needs. Launched initially in 2021, the revamped app stands as a testament to Yara’s commitment to providing real-time agricultural solutions and empowering farmers through technological innovation.

The enhanced FarmCare app features a user-friendly interface and introduces groundbreaking tools such as “map-my-farm,” real-time weather updates, a fertilizer calculator, and a digital leaf colour chart for accurate nitrogen assessment in crops. A noteworthy addition is an integrated marketplace offering Yara product details, store locations, personalized crop insights, and knowledge advisories.

With over 4.5 million downloads and 2.2 million registrations, the FarmCare app has become an indispensable resource for 1.3 million active farmers across key states like Uttar Pradesh, Punjab, Bihar, Haryana, and Maharashtra. Providing insights for a diverse range of crops, including wheat, paddy, sugarcane, maize, beans, onions, and cotton, the app empowers farmers to optimize their agricultural practices.

Sanjiv Kanwar, Managing Director, Yara South Asia, said, “In the dynamic landscape of India’s agri-tech revolution, the revamped FarmCare app exemplifies Yara’s unwavering commitment to delivering cutting-edge agricultural solutions. Empowering farmers with a user-friendly interface, the app facilitates insightful weather pattern comprehension, digital soil analysis booking and resource optimization. Yara is dedicated to Indian agriculture beyond technology and continues to actively contribute to the enrichment of soil health and working towards growing a nature-positive food future. It is important to note that depletion of secondary and micronutrients in the soil is fast becoming a limiting factor in improving yields as well as nutritive value of the crops. This can be addressed by easier registration of new generation micronutrients at state as well as national level.”

Highlighting the pivotal role of soil health in Yara’s mission, it operates a state-of-the-art soil analysis lab in Babrala, UP. The cutting-edge facility conducts assessments covering chemical, physical, and biological aspects of soil, providing farmers with invaluable insights to manage soil effectively, optimize food production, and enhance the environmental benefits of soil. In line with Yara’s dedication to fostering a resilient and sustainable agricultural ecosystem in India, the soil analysis lab is a key component of its comprehensive approach.

Yara is committed to Indian agriculture beyond technology, encompassing community development, environmental sustainability, and strategic initiatives that uplift local farming communities. This strategic approach reinforces Yara’s enduring dedication to building a more resilient and sustainable agricultural landscape in India.

The app introduces groundbreaking tools such as

Agro chems – Fertilizers, Agrotech, Company News, India, Sustainability

To kickstart this comprehensive approach, a pilot program is underway, integrating 500 farmers in Gorakhpur district of Uttar Pradesh into the Zinc Wheat value chain.

Yara India, a subsidiary of Yara International and the world’s leading crop nutrition company, has signed a Memorandum of Understanding (MoU) with HarvestPlus Solutions (HPS). HPS’s objective is to seamlessly incorporate nutrient-rich seeds and foods into global agricultural systems, empowering vulnerable communities to boost their intake of essential vitamins and minerals.

Together they are committed to the successful implementation of the project “Establishing Nutri-Farms with Smallholder Farmers in India.”  To kickstart this comprehensive approach, a pilot program is underway, integrating 500 farmers in Gorakhpur district of Uttar Pradesh into the Zinc Wheat value chain. The primary objective is to evaluate the feasibility, effectiveness, and impact of the approach, with the ultimate aim of expanding its reach to benefit a larger number of farmers and communities in the future.

The strategic partnership seeks to transform food systems through a focus on delivering nutritious food to all individuals, with a special emphasis on vulnerable communities. The project employs a comprehensive approach that combines the use of biofortified seeds with capacity strengthening of farmers in Good Agricultural Practices (GAP), including efficient nutrient management. This approach aims to enhance farm productivity and bolster farmers’ resilience toward food and nutrition security.

In ensuring a sustainable supply chain, the project facilitates the connection of farmers to relevant markets, enabling them to access businesses in the biofortified value chain. This not only contributes to improved food quality but also positively impacts the income and livelihoods of farmers. Additionally, the project fosters collaboration with public sector stakeholders to create an enabling environment for the adoption of nutrition-smart agricultural techniques.

Speaking on the occasion, Sanjiv Kanwar, Managing Director, Yara South Asia said, “We are delighted to collaborate with HarvestPlus Solutions on a transformative journey towards nutritional security, focusing on sustainable solutions to shape a nature positive food future. Our partnership focuses on enhancing farm productivity, improving food quality, uplift farmer livelihoods and revolutionize food systems for a healthier and more resilient future.

Ravinder Grover, Regional Coordinator – Asia, HarvestPlus said,” “We are excited to join hands with Yara India to set up nutrition smart farms in India. By combining our expertise, we aim to introduce innovative bundles that promote sustainable farming practices and enhance crop nutrition and yield. This collaboration stands as a testament to our shared dedication to building a healthier, more resilient future for communities around the world.”

To kickstart this comprehensive approach, a pilot

Agro chems – Fertilizers, Agrotech, Company News, India, Sustainability

The Babrala plant is one of the largest and most sustainable agricultural units in the country, annually produces 1.2 million metric tonnes of urea.

 Yara India, a subsidiary of Yara International and the world’s leading crop nutrition company, recently overhauled its manufacturing unit in Babrala, Uttar Pradesh in record time of 35 days, reducing its Specific energy of Urea to below 5 Gcal/MT Urea. After this overhaul, this plant is one of the most sustainable Urea manufacturing plants across India among the same vintage plants and the most sustainable among the manufacturing units under the Yara global network.  It demonstrates Yara India’s unwavering commitment to enhancing efficiency and sustainability within the agricultural industry.

This significant achievement marks a milestone since Yara’s acquisition of the plant from Tata Chemicals in 2018. Through diligent efforts, Yara has successfully been able to lower the Specific Energy Consumption from 5.18 GCal/MT Urea to an impressive 4.95 GCal/MT Urea. This remarkable reduction corresponds to a 5 per cent decrease in emissions, which is equivalent to substantial annual decrease of approx 70,000 TCO2e. By adhering to the principles of 7Rs of sustainability, the Babrala site has achieved remarkable energy efficiency, specific water consumption, effluent generation, and greenhouse gas emission reduction. These achievements position the Babrala unit as a trailblazer within the urea manufacturing industry in India.

Highlighting its commitment to sustainable land management, Yara India’s Babrala unit has undertaken extensive water conservation projects within and beyond the fence. In former category, Yara Babrala replaced their old STPs with new MBR based technology STP and using the treated sewage effluent for high end application as cooling water makeup. Also, the site developed the infrastructure for rainwater harvesting, having potential of 1,28,000 KL.  In latter category, over the past two years, the company has successfully covered 350 acres of agriculture land, showcasing its dedication to fostering sustainable agricultural practices of water conservation and ensuring future food production. The company aims to cover 300 acres of land by the end of CY 2023. The site has also rejuvenated four nos. of ponds (approx 15000 sq mtr) in nearby community for ground water recharge. The Babrala plant, one of the largest and most sustainable agricultural units in the country, annually produces 1.2 million metric tonnes of urea.

Sanjiv Kanwar, Managing Director, Yara South Asia, said, “We take immense pride in our newly renovated Babrala plant which now has taken its position among the leading sustainable manufacturing facilities in the country. The unit embodies sustainability, with health, environment, safety, and quality as its key pillars. It has played a pivotal role in driving economic growth by creating employment opportunities through collaborations with local stakeholders and suppliers. We strive to set industry benchmarks by adopting the highest level of environmental responsibility and employing cutting-edge technologies for sustainable operations. Our continuous growth efforts at Babrala align with our global commitment to responsibly nourish the world and safeguard our planet while uplifting the local community towards the nature positive food future”.

Maya Shanker Prasad, Plant Head, Yara Fertilisers India Pvt. Ltd., said, “For 28 years, Barbara Plant has played a vital role in our nation’s food security. We have provided crop nutrients that have helped feed people across the country. We are committed to becoming one of the most sustainable plants globally.”

The Babrala plant is one of the

Agro chems – Fertilizers, Company News, India, Sustainability

The sustainability report centres on the 5C approach to sustainability at Yara: Commit, Channelize, Care, Concern, and Contribute

Yara India, a part of Norwegian multinational Yara International – the world’s leading crop nutrition company and a provider of agricultural, industrial, and environmental solutions, announced the release of its first India Sustainability Report. The report describes Yara’s approach to enhancing the sustainability of its business processes in India and progress towards change. Yara India has reached 11.8Mn farmers digitally and positively impacted the lives of 68,000 members of the farmer fraternity through its partnerships with more than 125 FPOs across 13 states.

The sustainability report centres on the 5C approach to sustainability at Yara: Commit, Channelize, Care, Concern, and Contribute. These pillars align well with UN SDGs, while addressing areas like GHG emission reduction, energy conservation, water stewardship, circularity, and biodiversity. The company developed a plan to invest in initiatives and programme creation in areas that will lower operating costs, induct higher female workforce across value chain, provide revenue opportunities, and lower operating risks.

On the occasion Sanjiv Kanwar, Managing Director, Yara South Asia said, ” Our work enables us to impact sustainably along the manufacturing and agricultural value chains, while offering high-tech solutions to the farmers feeding the globe. Our teams are also assisting us consistently in this endeavour and we are also relying on them for innovative ideas to enhance productivity, eradicate waste, and reduce costs. Through our initiatives, we have been able to reach out to 11.6Mn farmers and directly support 68,000 members of the farming community across 13 states.”

The company is already creating and developing solutions that cater to the changing needs of farmers and reduce environmental impacts. The report, which aligns with the Global Reporting Initiative, highlights company accomplishments such as:

Commit: 11.6 Mn farmers reached through online sessions, partnerships with more than 125 FPOs across 13 states enable us to directly connect with and support around 68,000 members of the farmer community. Yara Crop Nutrition Centres (YCNC) attracts 0.7- 1.0 million farmers monthly.

Channelise: Created opportunities for women in customer-facing roles such as agronomy and sales and as agri-entrepreneurs; partnered with 7 women-only FPOs and Women formed 50% of the Yara India Advisory Council, which has been established to guide the organisation across various strategic business imperatives

Care: Impacted 65,000 lives through our CSR initiatives; special initiatives for physical, mental & emotional well-being of our people. 99 per cent of full-time employees covered through training sessions during the year

Concern: Measures towards, reducing scope 1 GHG emissions are being undertaken along with rigorous process for waste segregation and recycling. Installation of 600 KLD MBR based sewage treatment plant for water treatment is underway.

Contribute: Generated employment for 1535 people. Supported 55 small businesses.

The sustainability report centres on the 5C

Agro chems – Fertilizers, Company News, India, Start ups, Supply Chain

As per MoU, WayCool will list and promote Yara’s products amongst Outgrow Network Partners and share Package of Practices for 20 crops.

 India’s leading food & agri-tech platform, WayCool, announced the extension of its Agri-input portfolio by adding the sale of nutrition & nitrogen fertilizers to its AI-driven ‘phygital’ farmer engagement platform, Outgrow. As part of this move, WayCool has entered a strategic partnership with Yara India, the world’s largest nitrogen fertilizer producer. The partnership aims to offer superior crop nutrition while facilitating chemical and environmental solutions that have minimal impact on soil health and drip irrigation systems, to enhance overall crop productivity. As part of the MoU, WayCool will list and promote Yara’s products amongst Outgrow Network Partners and share Package of Practices for 20 crops.

Commenting on the occasion, Sanjay Dasari, Co-founder, WayCool Foods, said, “Against the backdrop, where food security is a global concern, India and Indian farmers have a pivotal role to play. WayCool is transforming the entire food supply chain to a demand-driven one making it profitable for them. We welcome Yara India to WayCool’s partner family in contributing to this mission. We believe this strategic partnership will be the final piece of WayCool integrating the food value chain puzzle, making us a comprehensive soil-to-sale organization.”

Adding to this, N Sendhil Kumar, Head – Outgrow & Farmer Engagement, WayCool Foods, said, “We welcome Yara India to WayCool’s partner network. This partnership will enable our farmers to access the best global practices and existing Indian practices. As part of the MoU, Yara India products will be available to our wide network of over 200,000 farmers, and over 100 Outgrow Network Partners across various locations in Tamil Nadu, Karnataka, Andhra Pradesh, Telangana & Maharashtra. Further, our farmer network will have access to a Package of Practices for 20 crops.”

“At Outgrow, we ensure next-gen tech and know-how accessible to farmers, and have successfully demonstrated how natural farming adds to profitability. This partnership with Yara India adds-on to our comprehensive offering by making responsible farm inputs available as well”.

On the partnership, Sanjiv Kanwar, Managing Director, Yara South Asia said, “We at Yara India aim to achieve climate neutrality and decarbonize agriculture in the coming years, while also favorably impacting farmer diversity. With this shared vision, we are delighted to partner with WayCool, who are working towards transforming India’s food economy besides being meticulous about the footprint they create, and we are certain that this association will make agriculture sustainable and fruitful.”

As per MoU, WayCool will list and

Agrotech, Biostimulants, Company News, India, Inputs

AG Boost to be launched under the umbrella brand Nourish, part of the Integrated Nutrient Management (INM) programme

Yara India, part of the Oslo-based, Norwegian multinational Yara International – the world’s leading crop nutrition company and a provider of agricultural, industrial, and environmental solutions, has signed an agreement on September 8 with Bengaluru-based startup Sea6 Energy, to market and distribute its Biostimulant ‘AG Boost’ in India. Sea6 Energy has expertise in Biotech research and ocean farming and the collaboration is another step towards the company’s vision of growing a nature-positive food future.

‘AG Boost’ is being launched under the umbrella brand Nourish and fits well into the Integrated Nutrient Management (INM) programme. It is a technologically advanced and patented Biostimulant that aims to bolster agricultural productivity and improves fertiliser use efficiency and nutrient uptake, resulting in better productivity for the farmers. As per the agreement, Yara India will market ‘AG Boost’ across the country through the distribution network of its crop nutrition business, which has over 3500 dealers and 980 YCNCs (YARA Crop Nutrition Centers) across 18 states.Sea6 Energy is also exporting its products to many countries in USA, Europe and the APAC region.

On the occasion, Sanjiv Kanwar, Managing Director, Yara Fertilizers, India said, “We are pleased to partner with Sea6 Energy to market ‘AG Boost’ across the country. We have always been keen on bringing novel, effective products that can positively improve crop productivity and farmer prosperity in a nature-positive manner. ‘AG Boost’, developed using cutting-edge patented technology, will contribute to realising this vision, while supporting an integrated nutrient management program for Indian farmers.”

‘AG Boost’ has been developed by Sea6, founded in 2010 by a group of IIT Madras alumni, and is currently situated in the Centre for Cellular and Molecular Platforms, Bangalore. Sea6 will produce ‘AG Boost’ at its production facilities in Tuticorin, India and Bali, Indonesia.

Shrikumar Suryanarayan, CEO, Sea6 said, “We are very happy to partner with Yara India to market our product across the country. We hope to nurture this relationship to bring prosperity and sustainable crop production to all Indian farmers.”

AG Boost to be launched under the