Partnership will leverage Treetoscope’s advanced plant sensing technology within Orbia Netafim’s digital farming solution, GrowSphere.
Israel based Orbia Advance Corporation’s S.A.B. de C.V. Precision Agriculture business Netafim, the global leader in precision irrigation technology, announced a partnership with Treetoscope, an irrigation management platform that leverages direct plant sensing technology to transform irrigation practices for tree crops and orchard growers worldwide. This collaboration provides farmers with broader access to digital farming solutions that deliver real-time, data-driven irrigation recommendations.
The Orbia Netafim Treetoscope partnership brings plant-focused agronomic insights to growers through advanced sensing technology. By directly measuring the plant’s actual water status, growers receive precise, real-time data to guide irrigation decisions—improving water use efficiency and crop performance under varying conditions.
Orbia Netafim’s digital farming solution, GrowSphere™, is an intuitive all-in-one operating system that allows farmers to seamlessly manage daily irrigation and fertigation activities—from planning to execution to validation. Proven across diverse climates and terrains, it enhances operational efficiency and delivers consistent performance, helping maximize productivity and value per hectare.
To continue advancing GrowSphere, Orbia Netafim is actively pursuing collaborations that enhance its capabilities—especially in areas such as sensor technologies. As part of this initiative, Orbia Netafim has partnered with Treetoscope, whose advanced plant sensing solution will be integrated into the GrowSphere platform. Treetoscope’s IoT-based solution provides farmers with real-time, actionable insights and automatic recommendations for optimal water and fertilizer use to support healthier crop development.
Following a successful commercial collaboration in Turkey, the partnership between Orbia Netafim and Treetoscope allows growers to achieve significant water savings and utilize more precise, real-time crop monitoring. This partnership showcases the combined strengths of Treetoscope’s plant sensing technology with Orbia Netafim’s leadership in precision irrigation and agriculture in expanding the reach and impact of digital farming solutions for diverse crops and agricultural environments.
“As a global leader in precision agriculture, we’re proud to explore new ways to collaborate with agtech partners and strengthen sustainable farming,” said Max Moldavsky, Director of Innovation and Climate Solutions at Orbia Precision Agriculture (Netafim). “Our mission to help farmers boost productivity while using resources more efficiently is more important than ever. Partnering with Treetoscope—a startup we deeply value—allows us to offer growers a unique solution designed for today’s agricultural realities and long-term sustainability.”
This collaboration marks an important milestone in Orbia Netafim’s digital farming journey, reinforcing the company’s commitment to leveraging technology for smarter, more efficient and more sustainable agriculture.
“Treetoscope’s real-time, direct plant sensing technology has already proven its value in helping farmers address key challenges—from optimizing irrigation strategies to improving crop profitability,” said Dotan Eshet, CEO and Co-Founder of Treetoscope. “Partnering with a global leader like Orbia Netafim marks a major milestone for our company and our mission to empower growers globally with accessible insights and optimization tools at their grasp. Together, we enable growers to embrace a data-driven approach that enhances efficiency, promotes sustainability and supports the future of smart agriculture.”
Over the next year, the collaboration will expand across North and Latin America, with plans to target additional global markets in 2026 and beyond.
