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Thursday / November 21. 2024

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HomePosts Tagged "Vikram Wagh"
Agribusiness, Agrotech, Company News, Digital Technologies, Farm Mechanisation, India

  Vitra.ai’s face augmentation technology enables Mahindra to deliver a first-of-its-kind seamless hyper-personalised video experience for customers

In continuation with celebrating 60 years of Mahindra Tractors, India’s No 1 tractor brand launched a unique virtual tractor drive experience for customers to generate a realistic, life like personalized video of themselves driving a Mahindra Tractor. Following the unveil of ‘Desh ka Tractor: ‘Mitti se juda, Junoon se Saja’, as a tribute to the Indian farming community, the virtual tractor drive was launched to foster a deeper connection with the brand, while capitalising on the celebratory mood of the festive season.

Partnering with Vitra.ai, a leader in AI-driven face augmentation technology for video personalization and translation, Mahindra Tractors aims to provide farmers with a personal “HERO MOMENT” of themselves alongside a Mahindra Tractor. Utilising cutting-edge rich media powered by advanced machine learning and deep learning methodologies, Vitra.ai’s face augmentation technology enables Mahindra to deliver a first-of-its-kind seamless hyper-personalised video experience for customers, in Mahindra Tractors campaign videos.

To generate a personalised video, users need to go through a simple intuitive process by visiting the Mahindra Tractors website and upload a picture of themselves, their cell phone number and location, for the video to be delivered over WhatsApp, in regional languages based on their location.

Commenting on the initiative, Vikram Wagh, Chief Executive Officer – Mahindra Tractors, said, “At Mahindra Tractors, we are excited to present the first-ever virtual tractor drive, a brand-new initiative that represents our brand at the forefront of technology beyond just our products for a deeper connection with our new and evolving farmers. The new initiative is a testament to the power of AI, through which we have already enabled over 250,000 experiences.”

Speaking about the Virtual Tractor Drive initiative at Mahindra Tractors, Satvik Jagannath – Co-founder & CEO, Vitra.ai, “Leveraging Vitra.ai’s state-of-the-art personalized and augmented AI-generated face-swap video technology for farm tractors, gives farmers an immersive experience, enabling them to connect with the Mahindra brand like never before. We are thrilled to have scaled this innovation to meet Mahindra’s high engagement goals, effectively and efficiently personalising their customer engagements for their widest range of tractors.”

  Vitra.ai’s face augmentation technology enables Mahindra

Agribusiness, Agrotech, Company News, Farm Mechanisation, India, Machinery - Pre-harvesting, Machinery – Post-harvesting

The centre will provide world-class skill development, followed by on-job training opportunities for rural youth and women.

VEDIC-Mahindra Skill Development Centre was inaugurated today at the Ordnance Factory in Ambajhari, in the presence of Nitin Gadkari, Minister for Road Transport & Highways. Established as a collaborative effort between VDIA (Vidharbha Defence Industries Association), Yantra India Ltd., and Mahindra Tractors, the centre will address the challenges faced by rural youth and promoting skill development in the Vidharbha region.

The event also witnessed the presence of Dinesh Rai, Founder Chairman, Alliance of Indian MSMEs (AIM) & Former Secretary, MSME, GOI, Gurudutt Ray, officiating Chairman & Managing Director, Yantra India Ltd., Mr. Nachiket Kodkani, Sr. VP – Mfg., CME, SCPC & Quality, Mahindra Tractors, Kapil Chandrayan, Consultant NSDC, Vipin Itankar, IAS, District Collector Nagpur and Mr. Dilip V. Gondnale, Chairman, VEDIC (Vidharbha Engineering Design & Innovation Centre) along with other dignitaries.

Speaking on the occasion, Vikram Wagh, Chief Executive Officer, Mahindra Tractors said, “At Mahindra, we believe that by providing world-class skill development, we can create numerous opportunities for rural youth and women, enabling them to build successful careers and address the challenges of rural India, while contributing to the nation’s growth. The inauguration of the Skill Development Centre, ‘VEDIC-Mahindra SDC’ in Nagpur, is a testament to that objective and a major milestone in Mahindra Tractors’ continued thrust toward transforming lives and strengthening communities.”

As Mahindra Tractors celebrates 60 years of leadership in the domestic market and a milestone of 40 lakh tractors sold, the establishment of this centre underscores the company’s commitment to rural prosperity across the country through youth empowerment. This initiative aligns with Honourable Prime Minister Narendra Modi’s emphasis on skill development as a national priority to leverage India’s unique demographic dividend.

Through VEDIC-Mahindra SDC, Mahindra Tractors will bring unmatched industry expertise in tractor and farm machinery, together with a commitment to excellence in skill development. The centre is particularly focused on skilling rural youth from the Vidarbha region, paving the way for multiple potential career opportunities across the ecosystem, including sales and service roles at dealership locations and assembly roles at manufacturing plants.

Mahindra Tractors has curated a unique curriculum covering skill development across tractor service, sales, and assembly, delivered by the best trainers in this field. Students will also have access to the most modern technical equipment and hands-on experience in various aspects of tractor-related skills.

The centre will provide world-class skill development,

Agribusiness, Farm Mechanisation, India, Machinery - Pre-harvesting

Spanning 60 years, Mahindra has broadened its tractor offerings to encompass a diverse range of more than 390 tractor models.

Celebrating 60- years of the Mahindra Tractor and the sale of 40 lakh tractor units since 1963, Mahindra Tractors – India’s number one tractor brand and part of the Farm Equipment Sector at Mahindra & Mahindra Ltd. (M&M) today unveiled ‘Desh ka Tractor: Mitti se Juda, Junoon se Saja’, a unique initiative in honour of the Indian farming community.

A tribute to the hardworking farming community in India, Mahindra Tractors showcased a life-sized tractor-themed sculpture that embodies the spirit of toughness of the farming community, inspired by the design of Mahindra’s renowned ‘Yuvo Tech Plus’ tractor. Innovative and imaginative, the sculpture reflects the diversity of Indian farming and crafted with blends of varied soils collected from over 4000 farms across the country, showcasing the strong bond that exists between Mahindra and Indian farmers.

The essence of ‘Mitti se Juda Junoon se Saja’, embodies Mahindra Tractors spirit to create farming solutions that are connected to the land, with the practicality to work across all kinds of terrain efficiently and effectively. It symbolizes our ‘junoon’ (obsession) to transform farming and enrich lives across India and the world – over the last 60 years and beyond.

The sculpture was unveiled today, in the presence of Vikram Wagh, CEO, Farm Division, Mahindra & Mahindra Ltd. at a function held at the company’s Nagpur manufacturing facility.

 Wagh explained the essence of the initiative, saying, “As we celebrate this milestone of serving 40 lakh customers over 60 years, we wish to acknowledge the farmers’ trust that has enabled us to achieve this feat. It has inspired us to create ‘Desh ka tractor’, showcasing the strong bond between Mahindra Tractors and the hardworking, relentless, and courageous Indian farmer. I extend my heartfelt appreciation to all who helped us reach this milestone.”

Spanning 60 years, Mahindra has broadened its tractor offerings to encompass a diverse range of more than 390 tractor models. During this period, Mahindra Tractors has also established a robust network of over 1200 dealer partners across India, with a customer first orientation that has enabled the brand to provide unparalleled levels of sales, service and spares support to an expanding base of 40 lakh Mahindra Tractors customers.

Spanning 60 years, Mahindra has broadened its