UPL, CH4 Global partners for distribution of methane-reducing feed supplement for cattle in India

Under the multi-phase, multi-year agreement, the company and CH4 Global will develop a comprehensive roadmap targeting key livestock markets in India, Brazil, Argentina, Uruguay and Paraguay.

Agricultural solutions provider UPL Limited announced that company has signed a strategic partnership agreement with CH4 Global to distribute a methane-reducing feed supplement for cattle across major livestock markets. The multi-year collaboration will target India, Brazil, Argentina, Uruguay, and Paraguay, which collectively account for over 40 per cent of the global cattle population.

Methane Tamer, CH4 Globals flagship product innovation, is a stable, formulated cattle feed supplement based on whole Asparagopsis seaweed that has been shown in studies to reduce enteric methane emissions from cattle by up to 90 per cent when used as recommended.

Under the multi-phase, multi-year agreement, the company and CH4 Global will develop a comprehensive roadmap targeting key livestock markets in India, Brazil, Argentina, Uruguay and Paraguay. The collaboration will establish specific business models to distribute CH4 Globals Methane Tamer cattle feed additive in each of these markets.

Jai Shroff, chairman and Group CEO, UPL, said, “Our OpenAg purpose places collaboration at the heart of progress, and through this partnership we aim to mark an important step in showing how agriculture can deliver on overall efforts to reduce greenhouse gasses. Methane is almost thirty times as harmful for global warming than CO2 and recent reports show the highest levels in 800,000 years, so its reduction must be our top priority. This initiative will present a new model for sustainable livestock which can be scaled globally, helping the industry reach net-zero for greenhouse gasses by adopting methane mitigation technologies, and demonstrating agricultures positive impact on the environment.”

Steve Meller, President and CEO of CH4 Global, said, “We are thrilled to join forces with a market leader like UPL to accelerate the global adoption of Methane Tamer. UPLs vast footprint across the key markets and its trusted relationships with farmers make them an ideal partner as we scale up to meet the massive need for enteric methane reduction solutions.”

Under the multi-phase, multi-year agreement, the company