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Oilseeds

In order to successfully implement the new Mission on Edible Oils-Oilseeds (NMEO-Oilseeds), the Union Agriculture Ministry has undertaken its first-ever survey to evaluate edible oil consumption trends in India, according to a senior government official

Starting on January 9 and lasting for 45 days, the questionnaire-based survey will end on February 23. India, the largest edible oil importer and consumer in the world, launched the program because it lacked current data on consumption trends. According to industry sources, India’s per capita yearly edible oil consumption has increased to above 20 kilograms, well beyond the 12 kg and 13 kg levels advised by the World Health Organization (WHO) and the Indian Council of Medical Research (ICMR), respectively.

Due to factors including urbanization, changing food habits, and increased earnings, this represents a significant increase from 2.9 kg in 1950–60.

The extensive survey asks about demographic information, place of living, and kind of residence in addition to focusing on household cooking oil preferences. It examines particular topics such the kinds of oils used, how often they are deep-fried, seasonal consumption trends, and elements that affect oil choice, such as cost and health advantages.

Concerns over oils in packaged goods, views for oil reuse, and public awareness of health hazards such trans fats are also evaluated by the questionnaire.
It also looks at how consumers behave in relation to ads, how they read labels, and whether they are prepared to spend more for healthier oil options.

The results of the survey will be used to identify priority oilseeds for the NMEO-Oilseeds initiative, which is set to begin in July for the upcoming kharif (summer) season. The mission intends to boost domestic oilseed output from 39 million tonnes in 2022–2023 to 69.7 million tonnes by 2030–2031 with a financial investment of Rs 10,103 crore spread over seven years.

India now imports between 55 and 60 percent of its edible oil needs from nations like Russia, Ukraine, Argentina, Brazil, Indonesia, and Malaysia. India imported about 15.96 million tons of edible oil during the 2023–24 oil marketing year.

In order to successfully implement the new

Agrotech, Allied Industry, Finance, Industry Reports / Analysis, Sustainability

85.7 per cent of rural respondents made income decisions only after discussing it with their families

On International Women’s Day, nurture.farm, India’s leading AgTech startup, announced the results of an internal survey conducted for women as a part of its Women In Agriculture (WiA) programme.

The WIA survey found that 90 per cent of rural respondents spend their income to fulfil familial obligations/responsibilities. The survey also saw that 85.7 per cent of rural respondents made income decisions only after discussing it with their families. In contrast, only 43 per cent of urban respondents sought family opinions while making their income-related decisions. When it came to safety and health, the survey found that 80 per cent of rural respondents do not have health/life insurance, while the number was cut in half in urban areas, with 40.5 per cent not having health/life insurance.

The survey further revealed that 43.5 per cent of rural women do not use any digital modes of payment, while 100 per cent of the urban respondents used them. Besides, 34.3 per cent of rural respondents did not have any savings plan, and 41.8 per cent have only just learned about financial planning, which they intend to explore soon. 85.3 per cent of rural women learned about finance management from it.

Around 95.7 per cent of rural respondents felt optimistic, seeing immense potential in the agriculture sector and wishing to remain invested. In addition, 80 per cent of rural women felt their opinions on family matters were sought more than before, now that they are earning and are financially independent. At 80.5 per cent, the urban counterparts seemed to be on par with them. Realising the respect and importance that they receive, 60.3 per cent of women from rural India identified these as their primary motivators to continue working.

81.7 per cent of rural working women and 78.6 per cent of urban women workers prefer flexible working hours. Apart from this, 60 per cent of women manage household chores themselves, before/after/in-between their work schedules. However, gender inclusiveness continues to be a challenge, with 64.3 per cent of rural women feeling men have better opportunities to be gainfully employed. In urban regions, 80 per cent of women felt men had better work opportunities.

85.7 per cent of rural respondents made