President Murmu virtually inaugurates key Dairy and Livestock initiatives in Odisha
Odisha to boost milk procurement capacity from 5 Lakh to 10 Lakh Liters Per day with new “Market Support Program”.
The President of India, Droupadi Murmu, virtually inaugurated a series of impactful initiatives in the dairy and livestock sector in Mayurbhanj district, Odisha. Spearheaded by the Department of Animal Husbandry and Dairying (DAHD) under the Ministry of Fisheries, Animal Husbandry and Dairying, these programs aim to enhance rural livelihoods, improve livestock productivity and address critical nutritional challenges in the region.
During the event, the President of India inaugurated the Cattle Induction Program in Mayurbhanj under the Rashtriya Gokul Mission. This initiative included the distribution of 3,000 high-genetic-merit cattle to identified beneficiaries in Mayurbhanj district of Odisha. Under the Rashtriya Gokul Mission scheme of DAHD, a Productivity Enhancement project is being implemented by the National Dairy Development Board in Mayurbhanj with an allocation of Rs 37.45 crores over five years. The program seeks to enhance milk production, strengthen rural incomes, and promote sustainable livestock practices.
As part of the event, the Gift Milk Program was also launched. Designed to combat malnutrition and improve the health of the children, this program will provide 200 ml of flavoured milk fortified with Vitamins A and D to approximately 1,200 schoolchildren in Mayurbhanj district. While virtually inaugurating the initiative, the President of India noted the positive impact of such programs on nutrition and education, expressing hope that such efforts would serve as a model for similar interventions nationwide.
Additionally, the President launched a Market Support Program to strengthen milk procurement, processing and marketing in the State of Odisha. This initiative is aimed at increasing milk procurement capacity in the state from 5 lakh litres per day to 10 lakh litres per day. This program focuses on building branding and distribution networks to ensure better returns for the farmers.
In her address, the President Droupadi Murmu commended the efforts of the Department of Animal Husbandry and Dairying in transforming the dairy sector through forward-looking policies and innovative interventions. She highlighted India’s leadership in milk production, which has grown at an impressive 6% annual rate over the last decade, surpassing global trends. The President also emphasized the need for adopting advanced technologies, such as Artificial Insemination and sex-sorted semen, to enhance livestock productivity and increase the profitability of dairy farming.
Union Minister, Rajeev Ranjan Singh also addressed the gathering and emphasised upon the success of the Rashtriya Gokul Mission, which has made significant contributions towards breed improvement and productivity enhancement of the indigenous bovine breeds. The Union Minister also lauded the efforts of DAHD and National Dairy Development Board (NDDB) for driving rural economic growth and providing consistent support for strategic dairy initiatives while improving market connectivity for farmers.
Mohan Charan Majhi, Chief Minister of Odisha, highlighted the vital role of livestock in fostering sustainable rural livelihoods. He emphasized the state’s commitment to advancing the dairy and livestock sectors through innovative and farmer-centric programs.
The event was graced by several dignitaries including Union Minister, Rajeev Ranjan Singh, Ministry of Fisheries, Animal Husbandry and Dairying and Ministry of Panchayati Raj; Union Minister , Dharmendra Pradhan, Ministry of Education; Prof. S.P. Singh Baghel, Minister of State for Fisheries, Animal Husbandry and Dairying and Panchayati Raj ; George Kurian, Minister of State for Fisheries, Animal Husbandry and Dairying and Minority Affairs and Mohan Charan Majhi, Chief Minister of Odisha.
Odisha to boost milk procurement capacity from
