IPL Biologicals introduces its new brand identity with cutting-edge Microbot™ Technology
Microbot™ Technology represents a revolutionary approach to crop nutrition, diseases, and pest management.
IPL Biologicals Limited, a trailblazer in agricultural innovation, announced the launch of its new brand identity and groundbreaking Microbot™ Technology, marking a significant milestone in its 30-year journey of excellence.
The redesigned logo is meticulously crafted to resonate with the farming community, encapsulating growth, nature and unwavering sustainability. The new logo symbolizes IPL Biologicals’ unwavering commitment to excellence in agriculture innovation, showcasing its forward-thinking approach. Products are categorized by distinct blue and green triangles, making it easier for the r to customers choose. Blue represents CIB standard-compliant Bio-fungicides and Bio-Insecticide while green signifying FCO standard-compliant Biofertilizers. Additionally, a specialized range of Biostimulants boasts a vibrant, unique design for easy recognition.
Harsh Vardhan Baghchandaka, President of IPL Biologicals, commented, “As we celebrate 30 years of agricultural innovation, we are thrilled to introduce our new brand identity and groundbreaking Microbot™ Technology. This transformation symbolises our unwavering commitment to excellence and sustainability, empowering farmers and revolutionizing crop cultivation.”
Baghchandka further added “Our farmer-centric approach goes beyond just packaging. We have incorporated features in our packaging that enhance convenience and usability for farmers in their day-to-day operations. From ergonomic designs for easy handling to clear labeling and instructions, every aspect of our packaging is tailored to meet the needs and preferences of our farming community. By prioritising the practicality and efficiency of our packaging, we aim to empower farmers with the tools they need to succeed while also promoting sustainable practices in agriculture.”
At the heart of IPL Biologicals’ latest innovation lies Microbot™ Technology, an avant-garde agricultural solution born from the fusion of microbiology, genetics, and agronomy. Developed at the company’s Technology & Innovation Centre (TIC), Microbot™ Technology represents a revolutionary approach to crop nutrition, diseases, and pest management. Engineered with precision, this technology harnesses specialized microbial formulations and strains, meticulously selected and fine-tuned by IPL Biologicals’ esteemed team of scientists. Microbot™ Technology delivers targeted benefits, including augmented nutrient absorption, bolstered disease resilience, and efficacious pest control, empowering farmers to cultivate robust crops and maximize yields for a resilient and bountiful future.
Speaking about the new brand identity and salient features of the new packaging design adopted for all the products, Rahul Mathur, National Marketing Head IPL Biologicals said “Understanding the importance of minimising our environmental footprint, we have meticulously designed our packaging using sustainable materials that are biodegradable and recyclable. This eco-friendly packaging not only reflects our commitment to environmental stewardship but also ensures that our products are delivered to farmers in a manner that aligns with our values of sustainability.”
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