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The Federation will soon take the number of mobile outlets from 50 to 100 and add atta, rice, and moong dal

National Cooperative Consumers’ Federation of India Limited (NCCF), a unit of the Ministry of Consumer Affairs, Food and Public Distribution, Government of India, has launched the ‘Bharat Dal’ brand in Tamil Nadu to sell high-quality pulses and rice to consumers at subsidised price. AASSAAN Global Trade has been appointed as the authorised distributor of Bharat Dal.

Currently, 50 mobile vans sell Bharat Dal brand chana dal directly to customers at main locations in towns and villages in each district. The number of mobile outlets will be increased to 100 and new items such as atta, rice, and moong dal will be added soon. 

This flagship initiative of NCCF aims to stabilise prices, curb food inflation, and augment domestic availability. Bharat Dal is already sold at various places in North India with an overwhelming response from consumers. 


To make pulses available to consumers at affordable prices, the Central Government is maintaining a buffer stock of five major pulses, namely, chana, tur, urad, moong and masur under the Price Stabilisation Fund (PSF). The stocks from the buffer are released in the market in a calibrated and targeted manner to control prices. The chana dal, under this arrangement, is also made available to state governments for supplies under their welfare schemes, police, and jails, and also for distribution through the retail outlets of state government-controlled cooperatives and corporations. 

The Federation will soon take the number

Requests the Ministry of Commerce & Industry to withdraw the notification as it will bring hardship to importers

Government of India under the Gazette Notification dated 11 February 2022, restricted the import of moong beans with immediate effect. Previously, the import of moong beans was allowed under the ‘free’ category subject to the Bill of Lading being issued by March 31, 2022, and customs clearance by June 30, 2022.

Bimal Kothari, Vice Chairman, India Pulses and Grains Association (IPGA) on this recent notification said, “Based on the “free” import policy, Indian market participants entered into binding contractual obligations for the import of Moong from other countries into India. It was barely two months ago, as of 20th December 2021, that the Government of India allowed the ‘free’ import of Moong and has now changed that policy overnight. On behalf of all market players, we request the Government of India to reconsider the Notification Restricting Import and reinstate the ‘free’ import policy.

According to Kothari, frequent policy changes create immense financial hardship for Indian market participants and uncertainty for international counterparts. Such changes are counterproductive for international trade and inconsistent with India’s “Ease of Doing Business” objective.

He said, “Consequently, we request the government to provide reasonable advance notice to the market before introducing new policies that can hamper existing trade commitments. We are making representation to the Ministry of Commerce & Industry to withdraw this notification, as Indian importers have contracted cargoes that are presently in transit to Indian ports. If these cargoes are not allowed to be imported, it will create an immense financial hardship to Indian companies and chaos in the market.”

Requests the Ministry of Commerce & Industry