Fruit export industry to witness unparalleled expansion with customer-focused mindset

By Purnima Khandelwal, CRO, Output business, AgroStar Group

With its extensive fruit production base and improvements in quality control, India is in a strong position to increase its market share internationally. Through the adoption of these trends and the utilisation of its innate advantages, the Indian fruit export industry might potentially achieve unparalleled expansion and make a substantial contribution to the global food chain. 2025 will see a dynamic fruit export business characterised by innovation, sustainability, and a customer-focused mindset.  

India’s horticulture sector is gaining global recognition, with its produce now more widely accepted in international markets. This progress results from significant advancements in cold chain infrastructure, quality assurance protocols, and collaborative efforts from both the public and private sectors. According to the FAO (2022), India is the world leader in the production of bananas (25.56 per cent), mangoes (44.46 per cent), and papayas (38.64 per cent), positioning the country with a strong production base and vast export potential.

India exported fresh fruits and vegetables worth Rs 15,039.27 crore ($1,814.58 million), including Rs 8,178.22 crore ($986.32 million) in fresh fruits and Rs 6,861.05 crore ($828.26 million) in vegetables in the 2023-24 fiscal year. With such a solid foundation, India’s horticultural exporters are poised for significant growth, which is crucial in elevating India’s standing in the global market. The global fruit export industry is undergoing a transformation driven by evolving consumer preferences, innovations in logistics, and an increasing focus on sustainability.

As we enter 2025, the fruit export market continues to evolve, presenting opportunities and challenges for stakeholders. Below are the key trends shaping the industry in 2025.

1. Commerce ministry’s push for exports and increasing role of enablers like APEDA: The Indian Commerce Ministry has recently intensified its efforts to boost exports of fresh fruits and vegetables, targeting key markets such as the US, the EU, and African countries. Aiming to double agricultural exports to $100 billion by 2030, the government is focusing on harnessing the potential of emerging markets across Africa while consolidating India’s position in established markets like Europe and North America. To ensure Indian produce meets international standards and reaches global markets efficiently, bodies like the Agricultural and Processed Food Products Export Development Authority (APEDA) play a vital role. APEDA is instrumental in streamlining the export process by implementing quality assurance measures, providing infrastructure subsidies, and facilitating compliance with global regulations. This shift is encouraging farmers to diversify from traditional crops to high-value cash crops, enhancing their income and contributing to addressing trade imbalances.

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By Purnima Khandelwal, CRO, Output business, AgroStar