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Wednesday / November 20. 2024
HomePosts Tagged "Gaurav Manchanda"

 By Gaurav Manchanda, Founder & Director, Nimida Group

Agriculture began around 10,000 years ago and marked the beginning of civilisation. It shaped the evolution of human societies, bringing food for sustenance, cotton for clothing and a host of commodities to trade in. Despite millennia of experience, however, agriculture continues to throw challenges. The old ones of weather and pests persist, even as some brand-new challenges have emerged. On the one hand, there’s a growing population — projected to increase by nearly two billion by 2050 from the present eight billion — and on the other, shrinking farmlands. In India alone, cropland has shrunk by 69 million hectares between 2016 and 2022. The challenge to feed more while the cultivable land reduces is obvious. Issues related to the vagaries of weather and pests have been exacerbated by climate change. To top this, agriculture is a huge greenhouse gas emitter, accounting for 30 per cent of total emissions globally. Hence, lowering the carbon footprint of farming is imperative.

Organic farming has emerged as an obvious solution to the conundrum, and though India is a new entrant, the growth trajectory is inspiring. Sustainable Agriculture Practices (SAP), a term which encompasses several new agricultural interventions aimed at reducing the agricultural C-footprint, gets its direction not just from government encouragement, but also from conscientious consumers. Indian consumers, today, are keen to know how their food is produced, and also willing to pay more to ensure sustainable, chemical-free and fair practices.

Drivers of change

Sikkim’s agri products are famous for their organic tag; it is the first Indian state to become completely organic. It is, however, a small state with limited produce. Madhya Pradesh has emerged as the state with the largest land under organic cultivation — 0.76 million hectares, accounting for over a quarter of India’s organic fields. Such healthy competition between states is spurring the new agri revolution.

‘Green Growth’ was a priority in the Union Government Budget for 2023-2024 with an outlay of around Rs 449 crore for the National Mission on Natural Farming. It will also provide farmers easy access to bioresources like Jeevaamrit, Ghana Jeevamrit, Neemastra, etc. by setting up Bhartiya Prakritik Kheti Bio-inputs Resources Centres (BRCs) to prepare and supply bio-inputs. The goal is to facilitate the easy adoption of natural farming for the farmers, without the hassle of preparing bio-inputs, which is one of the most time- and labour-intensive aspects of natural farming.

Agriculture institutes have been tasked with developing new varieties of millets that address issues of yield and shelf life, the two biggest drawbacks millets face in comparison with rice and wheat. Millet are crops of poor soil and drought-prone areas, and thus, require much lower inputs than cereals. Popularising these ancient grains, too, is a shift towards sustainable farming.

Chemical-free fields, however, do not mean low-tech agriculture. Precision farming, using the latest Internet of Things (IoT) tools to ensure the optimum use of water, fertilisers and pesticides (chemical or natural) and to detect plant stress in advance, is not only kinder to the earth, but also augments yield. It is an inspiring example of how technology can empower and be a strong ally.

The challenges of existing agriculture practices — chemical build-up in fields and groundwater, for instance — have urged agri companies to develop non-chemical farm interventions like commercial pheromones to tackle pests and a range of agri biologicals (derived from beneficial viruses, fungi or bacteria) to improve soil health. Some early products are already in the market, and we are likely to see many more getting commercialised this year.

To read more click on : https://agrospectrumindia.com/e-magazine

 By Gaurav Manchanda, Founder & Director, Nimida

 Company aims to expand to 100 stores by the end of 2025.

The Organic World, India’s largest organic and natural groceries retailer  unveiled its latest store in ITPL, Bengaluru. This expansive retail space, covering 1500 sq-ft, stands as a testament to The Organic World’s – a part of the Nimida Group – dedication to making chemical-free living accessible and affordable to all.

In keeping with the company’s value proposition, the store houses an extensive range of 2000+ groceries, completely free of harmful chemicals, in alignment with the brand’s stringent ‘Not In Our Aisle List’ – featuring 25 chemicals and harmful ingredients that do not find a spot on its store shelves, despite their industry popularity. It bears testament to the brand’s commitment to making healthier, chemical-free choices easily accessible to the community. The store design embraces sustainability, incorporating eco-friendly elements.

Known for encouraging a healthy lifestyle through holistic living, The Organic World invited five players from FC Bengaluru United – two-time BDFA champions and a part of the Nimida Group – to inaugurate the store. There has always existed a symbiotic relationship between healthy food and fitness; mindful eating and physical well-being go hand in hand. Emphasizing this relationship and offering better choices to empower customers on this journey has been one of the key endeavours of The Organic World.

Gaurav Manchanda, Founder & Director, the Nimida Group, the parent company of The Organic World, said, “We are thrilled to extend The Organic World’s commitment to healthier choices to the vibrant community in ITPL, strategically situated near IT hubs and surrounded by sustainability-conscious neighbourhoods such as Bellandur, Whitefield, and Marathahalli. Our 17th store is not just about expansion but also about empowering individuals to embrace a chemical-free lifestyle by making informed and better choices in their daily and monthly consumption.

As we mark our presence in ITPL, we envision a future where The Organic World’s ethos touches even more lives across Karnataka and South India. Our expansion plans include investing in company-owned stores and exploring the franchise model, ensuring that organic choices are accessible to a broader audience, and fostering a healthier and more sustainable way of living.” added Manchanda.

This latest store launch represents a significant stride in The Organic World’s journey to make healthier, chemical-free choices accessible to a broader audience. It marks not just a retail expansion but a milestone in promoting sustainable, holistic living within the Bengaluru community and beyond. This is The Organic World’s third store in the Whitefield-Bellandur-Marathalli area and is a testimony to how the catchment has a growing population that is conscious about making better, cleaner chemical-free choices when it comes to their daily and monthly grocery consumption. 

 Company aims to expand to 100 stores

Company plans to continue to expand its footprint across Karnataka and South India.

 The Organic World, India’s largest organic and natural groceries retailer and the country’s number one responsible retailer unveiled its latest store in Kadubeesanahalli, Bengaluru, earlier this month. The expansive, 2000-sq-ft store is The Organic World’s 16th and largest store so far.

In keeping with the company’s value proposition, the store houses an extensive range of 2000+ groceries, completely free of harmful chemicals, in alignment with the brand’s stringent ‘Not In Our Aisle’ – featuring chemicals and harmful ingredients that do not find a spot on its store shelves, despite their industry popularity. It bears testament to the brand’s commitment to making healthier, chemical-free choices easily accessible to the community. The store design embraces sustainability, incorporating eco-friendly elements and featuring a dedicated recycling zone.

Known for delivering an authentic experience across the ‘farm to table’ value chain, The Organic World, a part of Nimida Group, invited farmers from its organic farm network, to inaugurate the store.

Gaurav Manchanda, Founder & Director, the Nimida Group, the parent company of The Organic World, said, “We are excited to bring The Organic World’s ethos of better choices across the daily and monthly consumption basket to more and more communities across Bengaluru. Kadubeesanahalli is a popular residential area that is strategically located close to the IT hubs. With our latest store, we aim to cater to the growing sustainability-focused communities in Bellandur, Whitefield, Marathahalli, and the neighbouring areas, whose lifestyle choices resonate with our brand philosophy. Our aim is to empower more individuals to make informed and better choices to support a chemical-free lifestyle.

“In the near future, The Organic World plans to continue to expand its footprint across Karnataka and South India. We will invest in company-owned stores as well as explore the franchise model to reach a wider audience and make organic choices accessible to all,” added Manchanda.

Company plans to continue to expand its