Govt designates lavender as Doda brand product

StartUps under Aroma Mission will be be encouraged besides promoting lavender cultivation

Lavender has been designated as Doda brand product, while Kishtwar’s Rattle Hydropower Project has been revived after over eight years. This information was disclosed by Union Minister Dr Jitendra Singh while chairing the District Development Coordination & Monitoring Committee (DISHA) meetings of districts Doda and Kishtwar respectively

Khilani – Goha – Sudhmahadev National highway, also linking Kalota and Humbal, and National High Altitude Medicinal Plant Bhaderwah will become functional early next year in district Doda.

Dr Jitendra Singh maintained that CSIR-IIIM’s Aroma Mission is providing means of livelihood to budding farmers and Agri-Technocrats and promoting the spirit of entrepreneurship giving a boost to the Start-Up India campaign. Regarding the Purple Revolution, the Minister emphasized that awareness/beneficiary programmes should be organised in Doda, Jammu and other districts and later in the rest of the country to showcase the lucrative aspects of lavender cultivation so that StartUps under Aroma Mission would be encouraged. This would also enhance the image of the district Doda District which is the birthplace of the Purple Revolution.

The Minister also said that various initiatives were being taken to improve forward and backward linkages for Lavender produce and various options of marketing are being explored for which deliberations with various industry partners are underway.

He further informed that the National Institute of High Altitude Medicinal Plant will be functional in March next year paving a way for developmental activities in the district with strides towards ease of living and providing livelihood.

StartUps under Aroma Mission will be be