“Lack of digital literacy among stakeholders may bring reluctance to adopt new practices, unless RoI is assessed”

Srivatsa Sreenivasarao, CEO and Co-Founder TraceX Technologies interacted with AgroSpectrum about the status of block chain technology usage in agriculture in India. Edited excerpts;

TraceX Technologies is a blockchain powered agritech platform that enhances supply chain traceability and transparency. It was founded in 2019 by Srivatsa Sreenivasarao and Anil Nadig, with an aim to build clean, transparent, and traceable supply chains across the food and agriculture ecosystem. Its blockchain-enabled proprietary platform digitises the supply chain from start to end.  All the stakeholders in the supply chain can add, view, and exchange data in real time. The data collected acts as a single source of truth that cannot be altered or tampered with. TraceX currently has a B2B SaaS subscription model where it works with companies across livestock, poultry, seafood, and agri supply chains. Srivatsa Sreenivasarao, CEO and Co-Founder TraceX Technologies interacted with AgroSpectrum about the status of block chain technology usage in agriculture in India. Edited excerpts;

How is TraceX providing end to end digital traceability solutions in the coffee value chain?

TraceX has been working very closely with many D2C coffee brands offering ‘bean to cup’ traceability. One of the projects that we are working on is providing traceability for coffee produced by the farmers across coffee growing regions in India. Through our solution, we can offer brands and their customers the ability to track and record the journey of coffee through every stage of the production process, from bean to cup. 

TraceX’s digital traceability solution offers the following advantages:

Ensure consistent quality in produce: TraceX’s platform offers a way to track the predefined package of practices to achieve consistency in the yield quality

Builds trust among consumers: TraceX provides credibility to claims, offers complete provenance of the product through a quick scan of the QR code, and makes the brand stand out by providing verifiable and authentic information to the customers.

Maintain regulatory compliance: The farmers/ FPOs must upload authentic data to meet regulatory compliances. The data recorded at each step of the supply chain helps satisfy all regulatory requirements.

Ability to incentivise farmers: TraceX creates a digital identity for the coffee product and allows the consumer to know the entire story including the farmers and plantation area in which the coffee was grown.

Single source of information: Prior to TraceX, all the information was available at silos across all the stakeholders in the supply chain. There was no way to comply for food safety. Through TraceX, all the stakeholders come onto one unified blockchain network to transact information and thus ensure a single source of truth from farm to fork.

To read more click on https://agrospectrumindia.com/e-magazine

Srivatsa Sreenivasarao, CEO and Co-Founder TraceX Technologies