Nazara Tech invests in RVCF-backed Agri-Tech platform Freshokartz

Freshokartz will use this funding to grow its newly launched social commerce super App to reach 100k VLEs

Freshokartz has announced the launch of India’s pioneering social commerce super app, designed specifically for village-level entrepreneurs (VLEs), with the aim of providing entrepreneurship opportunities to aspiring micro-Agripreneurs in Rajasthan, MP and nearby states.

The company has successfully raised funding from prominent investors including RVCF, Real-Time Angel Fund, Nitish Mittersain, Founder and CEO of Nazara, Srivastava P, Founder and CEO of Servify, Marwari Catalyst, Siddharth Shah and others.

Rajendra Lora, Founder, and CEO of Freshokartz, stated, “We have analysed the rural economy and developed a completely tech-based solution. Having served in the Agri Input and Market Linkages services for a considerable period, we have observed recurring engagements with our farmers. The initial traction we have witnessed with our VLE Super App has been phenomenal, with VELs Considering it as the primary source of income. Our vision is to collaborate with over 500,000 VLEs in the next 4-5 years, reaching more than 5 million farmers.”

Currently, the company collaborates with more than 15,000 VLEs in Rajasthan, Madhya Pradesh, and nearby states, connecting with over 500,000 farmers. Freshokartz boasts over 50 partners who collaborate to distribute their products to farmers through these VLEs. Remarkably, VLEs earn an average monthly income ranging from 5,000 to 15,000 INR, with the potential to earn up to 25,000 INR.

Freshokartz aims to onboard more than 100,000 VLEs, thereby serving over 1 million farmers by March 31, 2024. The company is experiencing rapid growth, with the number of VLEs and farmers increasing 2-3 times every month.

Nitish Mittersain Founder and CEO of Nazara Tech said, “Founder’s Farming and technology background make them unique to solve farmers problem. Only technology can help in building a scalable model and Freshokartz’s current traction clearly shows that they are growing in the right direction with multiple Agri Related services in a single platform.”

Additionally, Freshokartz is forging partnerships with various organisations, including UPL, BASF, Axis Bank, BankSathi, ICICI Lombard, Balwan, JCB, Jain Irrigations, GrowIT, Shakti Pumps, Solskean Energy, and others. These collaborations aim to offer a comprehensive platform that addresses all the needs of farmers, ranging from soil testing, Agri products, banking and financial services, cattle feed and care, crop advisory, and more.

Freshokartz will use this funding to grow