In an exclusive interaction with AgroSpectrum S V V Dora Reddy, Co-founder, Abhi Eggs, maintains that the shift towards modern, organised, and resilient poultry operations reflects more than business growth. It represents a long-term commitment to building a sustainable ecosystem that benefits farmers, businesses, and consumers alike. With continued innovation, investment, and adherence to best practices, India’s poultry sector is poised to emerge as a global benchmark for responsible and sustainable protein production.

What are the key factors driving growth in the poultry farming industry today?

India’s poultry farming industry has emerged as one of the fastest-growing segments within the agri-food sector, driven by decades of transformation. The industry is now witnessing sustained momentum, driven by rising incomes, rapid urbanisation, and a clear shift toward protein-rich diets. Poultry remains one of the most affordable and accessible sources of protein, supporting widespread consumption across urban and semi-urban markets. COVID-19 further accelerated awareness around health, immunity, and nutrition, leading to higher acceptance of eggs as a safe and nutrient-rich daily food.

According to IMARC Group, the Indian poultry market reached Rs 2,304 billion in 2024 and is expected to grow to Rs 8,430 billion by 2033, at a CAGR of 12.60 per cent between 2025 and 2033, reflecting strong demand across regions.

This growth is supported by vertically integrated models that enhance efficiency, reduce costs, and provide farmers with technical support. At the same time, rising demand for processed and ready-to-eat foods is driving consumption. Advancements in farm automation, environmentally controlled sheds, and improved management practices are strengthening productivity, biosecurity, and overall output. The egg segment is gaining traction as consumers increasingly prefer safe, consistent, and nutrient-rich options in their daily diet.

What are the biggest hurdles the poultry industry is facing in India, and what is the way forward?

The Indian poultry industry, despite strong growth, faces several structural and external challenges that impact its sustainability and profitability. The biggest hurdle is the rising and volatile cost of feed, which accounts for nearly 65–75 per cent of production expenses. Fluctuations in maize and soybean prices driven by climate factors and policy shifts continue to put significant pressure on margins.

Disease outbreaks such as avian influenza and other infections remain a critical concern, leading to periodic losses and disruptions. In addition, infrastructure gaps, particularly in cold storage, refrigerated transport, and processing facilities, result in inefficiencies and higher wastage. Price volatility in the market, coupled with seasonal demand fluctuations, often forces farmers to sell at unviable rates. Increasing environmental and regulatory scrutiny around waste management and biosecurity also adds to operational challenges.

The way forward lies in strengthening supply chain infrastructure, improving access to affordable and stable feed resources, and investing in better biosecurity measures and disease management systems. Greater adoption of technology, along with policy support for infrastructure development and price stabilisation, will be key to building a more resilient and sustainable poultry ecosystem in India.

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