Mahindra Tractors, India’s No. 1 tractor brand, is celebrating a major milestone – 11 years of its flagship Mahindra NOVO tractor series – with a bold new chapter for the iconic range. The NOVO series, built on Mahindra’s heritage of ruggedness and innovation, has long been synonymous with power, durability, and reliability for farmers across India.

Engineered for high performance, the Mahindra NOVO range continues to set benchmarks for technology and capability. Offering horsepower options from 49 HP to 74 HP, the series remains a trusted workhorse for ploughing, tilling, sowing, and transportation. Models like the NOVO 605 DI PS, NOVO 605 DI PP, NOVO 655 DI PP, and NOVO 755 DI PP — available in both 2WD and 4WD variants — have become staples across diverse farming conditions, delivering maximum torque and superior backup torque for demanding applications.

To commemorate this 11-year journey, Mahindra Tractors has infused the NOVO series with a suite of premium features, tailor-made for Indian farming realities. The tractors now sport a striking Metallic Red finish and come standard with a six-year warranty — a statement of Mahindra’s confidence in the product’s long-term reliability.

Among the key advancements is the Creeper Gear Mode, which allows ultra-low operating speeds of 0.3 to 0.4 km/h. This precision feature helps farmers carry out delicate operations such as onion planting and banana mulching with minimal crop damage, leading to better yield outcomes. At the heart of the range lies Mahindra’s future-ready CRDe engine, which powers the industry-first mBoost technology. This innovation gives operators control over three unique drive modes — Diesel Saver, Normal, and Power — allowing them to fine-tune performance based on their task, whether it is fuel efficiency, everyday farm work, or power-intensive operations.

Comfort and smooth operation have also received a significant upgrade. The Smart Balancer technology dramatically reduces engine noise and vibration, making long hours in the field far less fatiguing. A forward-reverse shuttle with seamless gear shifting adds to operator convenience, making the NOVO a natural fit for loader and dozer applications even beyond agriculture, such as in construction and mining.

In terms of hydraulic power, Mahindra has equipped the NOVO series with its next-generation MahaLift system, capable of a best-in-class lift capacity of 2700–2900 kilograms. The innovative QLift button control ensures quick and smooth operation, enabling farmers to easily handle heavy-duty equipment such as super seeders, potato planters, ploughs, mulchers, and tractor-mounted combine harvesters, while maintaining maximum PTO power.

Digital intelligence is also integral to the NOVO experience. Mahindra’s DigiSense technology allows farmers to monitor tractor performance remotely from their smartphones, tracking fuel consumption, acreage covered, trip history, and more. A geofencing feature adds an additional layer of security by ensuring the tractor remains within defined boundaries.

Even the operator’s experience has been reimagined. A flat platform allows for easier movement, while an 8-inch air cleaner and large radiator ensure optimal engine temperature for longer working hours. Optional factory-fitted add-ons such as a fibre canopy for sun protection, ROPS for safety, auxiliary hydraulic valves, and a four-way adjustable captain seat with armrest add a new level of customization and comfort for farmers who demand the very best.

Adding a celebratory twist, Mahindra is also introducing a ride-on toy tractor — a scale replica of the NOVO — designed for young enthusiasts. The move underscores Mahindra’s vision of nurturing the next generation of farmers and tractor lovers.

With its 11-year milestone, Mahindra is not just commemorating a product line, but reinforcing its commitment to deliver performance, comfort, and cutting-edge technology to India’s farming community. The Mahindra NOVO series continues to stand as a symbol of strength, innovation, and the promise of a productive tomorrow.