Taking outdoor play to the next level, Mahindra Tractors—India’s No. 1 tractor brand—has launched its new Ride-On Electric Toy Farm Tractor, a battery-powered miniature designed to let children experience the thrill of tractor driving while encouraging active, imaginative play.

A scale replica of Mahindra’s flagship NOVO tractor series, the ride-on toy comes in the brand’s signature red with NOVO-themed decals, making it an instant standout for young tractor fans. Built for children aged three and above, the toy is more than just play—it is an early introduction to the world of agriculture, designed to nurture curiosity and a lifelong connection to farming.

Developed at a 1:2.5 scale and capable of supporting up to 30 kilograms, the toy tractor combines realism with ease of use. Its sturdy, low-riding design allows children to confidently climb on and operate it using a steering wheel, while intuitive dashboard buttons offer power, forward and reverse drive, speed control, and parking. With a maximum speed of 7 km/hr, it delivers safe, thrilling backyard adventures.

Powered by a safe, rechargeable battery and BIS-certified for quality and child safety, the Mahindra Ride-On Electric Toy Tractor is built for worry-free play. Broad, skid-free wheels and a comfortable seat ensure a stable, secure ride across varied play environments. Parents, meanwhile, can take control at any time with a wireless remote that works within a range of nine meters, allowing close supervision for extra peace of mind.

In a nod to the tech-savvy generation, the toy also features built-in Bluetooth connectivity, a USB port, and an AUX port, letting children listen to their favorite nursery rhymes or music while they ride.

The Mahindra Ride-On Electric Toy Tractor is priced at Rs 24,999 and is now available on www.mahindratractor.com as well as Mahindra Tractor dealerships across India. The launch also coincides with Mahindra’s wider merchandise offering, including the popular Mahindra OJA Remote Control Toy Model, apparel, bags, and other branded collectibles—making it easier than ever for young fans to live their farm dreams.