Wednesday, 18 June 2025
Massey Ferguson, one of India’s most trusted tractor brands, has introduced the MF 241 Sona Plus, a new-generation tractor engineered with powerful features and designed to strike an emotional chord with farming families. Launched with an evocative campaign that highlights generational pride and progress, the MF 241 Sona Plus represents not just a machine—but a symbol of aspiration and legacy.
In a touching launch video shared by the company, a young farmer surprises his family by bringing home the new MF 241 Sona Plus without prior notice. The emotional reactions of his parents and grandfather underscore the deep cultural significance that a tractor holds in rural India—not merely as equipment, but as a marker of growth and self-reliance.
Beyond its emotional positioning, the MF 241 Sona Plus is built with practical innovations aimed at enhancing productivity and reducing operational costs. The tractor comes with Power Steering Plus, designed to ease maneuvering and reduce operator fatigue during long hours of fieldwork. Its Heavy-Duty Front Axle Plus ensures stability and performance even when operating with heavy implements, while the Long Wheelbase Plus, measuring 1935 mm, adds better weight distribution and prevents front lifting.
Safety and control have also been enhanced with the inclusion of Max OIB (Oil Immersed Brakes) Plus, which offers superior braking performance across field and road conditions. Fuel efficiency is another major highlight, with Massey Ferguson claiming that the MF 241 Sona Plus can help farmers save up to Rs 1 lakh annually in fuel costs. Coupled with its low maintenance requirements and strong resale value, the tractor promises long-term economic benefits to its users.
The MF 241 Sona Plus is poised to build on Massey Ferguson’s reputation, which is already trusted by over 5 lakh farmers across India. With this launch, the brand reaffirms its commitment to offering reliable, feature-rich tractors that are not only tools of productivity but also symbols of familial pride and rural prosperity.
Massey Ferguson’s new offering is a compelling blend of technology, affordability, and emotional storytelling—positioning the MF 241 Sona Plus as more than just a tractor, but a trusted partner in every farmer’s journey.
