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Friday / November 22. 2024
HomeLive StockDairyCargill invests $5M to expand INFUSE to dairy consumers

Cargill invests $5M to expand INFUSE to dairy consumers

Image credit: PR Newswire

The company is investing $5 million to expand its INFUSE by Cargill service and the centre will serve as a regional innovation hub, supporting dairy customers throughout the Middle East, Turkey and Africa

In a move to help dairy manufacturers better respond to evolving consumer demands, Cargill Turkey has opened a state-of-the-art technical application centre and a high-tech ingredient blending production plant in Bursa, Orhangazi. The company is investing $5 million to expand its INFUSE by Cargill service and the centre will serve as a regional innovation hub, supporting dairy customers throughout the Middle East, Turkey and Africa (META).

First introduced in Europe in 2020, INFUSE delivers ingredient solutions that meet new demands around nutritional balance, plant-based, and label-friendliness. It offers the ease of a blended solution that speeds up development cycles, so it can get innovations to market faster.

The Application Centre has an ability to offer solutions for the current consumer trends like calorie or fat reduction, fibre and protein enriched foods, or plant-based foods etc. Besides these emerging trends, Cargill wants to meet META dairy manufacturers’ needs like offering more affordable products to market or solving their supply chain hurdles by offering them customised easy-to-apply blends. The centre includes pilot facilities that mimic full-scale dairy processing production lines, enabling Cargill ingredient and application specialists to rapidly test ingredient solutions in real-world conditions.

Cargill Foods META Executive Committee Member & Chief Product and Marketing Officer, Cem Beysel, said that the centre will serve as a regional innovation area. Beysel added, “As Cargill, we have been trying to support food and beverage manufacturers both in Turkey and in the Middle East and Africa with our ever-expanding products and services. With this investment in Bursa Orhangazi, we will serve our customers as if this place is their own R&D centre. The Application Centre offers manufacturers texturising blends.”

Three pillars serve as the foundation for Cargill’s customer focus in META: an unwavering attention to providing on-trend solutions, a commitment to speed to market, and access to deep technical expertise and resources to create ingredient blends tailored to meet each customer’s unique needs.

“With more than 300 ingredients in our toolbox, we can quickly develop, deliver and optimize prototypes, dramatically shortening bench development time,” Beysel said.

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