The New Holland Smart Farm Experience will demonstrate successful sustainable farming with a connected fleet environment, energy independence and a circular economy model at the “Il Raccolto” farm in Bologna, Italy
New Holland Agriculture has partnered with Il Raccolto farm in Bologna, Italy, to demonstrate sustainable farming practices through a circular economy model and a connected fleet environment. Il Raccolto shares the brand’s vision of environmentally and economically sustainable agriculture based on innovation, agriculture 4.0 technologies, and energy independence.
With this agreement, Il Raccolto becomes the first “New Holland Smart Farm”, partnering with the brand to show its developments driven by its Clean Energy Leader strategy and demonstrate the resulting advanced solutions. It will also support New Holland’s research by providing agronomic data collected through the telematics systems on the machines at work on the farm.
Carlo Lambro, New Holland Brand President, stated, “The “New Holland Smart Farm” will be a knowledge centre where we will demonstrate our equipment, deliver training, and share our technological and agronomic know-how, to spread sustainable farming practices.”
It is a forward-looking operation that invests heavily in innovative technologies. It runs a fleet of more than 80 New Holland machines made up of the brand’s most advanced tractors, combine harvesters, forage harvesters, telehandlers, balers, light construction equipment and grape harvesters.
Parag Garg, Chief Digital Officer CNH Industrial explains, “At Il Raccolto farm, New Holland will demonstrate first-hand its vision for Agriculture 4.0, as many of the machines in the farm’s fleet are connected through MyPLM Connect telematics. We know that a connected fleet provides more efficiency and uptime – ultimately providing a higher ROI for our customers. This partnership is yet another example of how New Holland is leading the future of farming by delivering the best digital and technology solutions to our customers.”
