BASF unveils seed brand name for hybrid wheat

Ideltis hybrid wheat will be available in the mid-2020s in key wheat growing regions in Europe and North America

BASF has launched its new brand name for hybrid wheat seeds, Ideltis.

“Ideltis stands for our commitment to hybrid wheat and the transition of the wheat crop system in the long term,” said Vincent Gros, President, BASF Agricultural Solutions. “With Ideltis, we are unlocking the full potential of wheat.”

“Hybrids are already used in many crops, but wheat and the production of hybrid wheat seeds is complex. This is why it took time to develop breakthrough technologies that enable future broad commercialisation of hybrid wheat,” said Prof Dr Jochen C Reif, Head of the Department of Breeding Research at Leibniz Institute of Plant Genetics and Crop Plant Research, Gatersleben, Germany, one of the world’s leading institutions in this field.

Ideltis hybrid wheat will be available from the middle of the decade, initially for farmers in key wheat-growing regions in Europe and North America.