The partnership will focus initially on two main projects centred around vegetable production

Europe’s leading frozen foods company, Nomad Foods, and WWF, the world’s leading conservation organization, have recently announced a partnership that seeks to find agricultural solutions to the ’triple challenge’ of feeding a growing global population while tackling the climate crisis and reversing biodiversity loss.

The partnership will focus initially on two main projects centred around vegetable production. One, a blueprint for landscapes that can increase food productivity through “nature-positive” farming approaches; the other, dedicated to measuring the impact of biodiversity at the farm level to target interventions and find new ways of increasing pollinators such as bees and other species.

On pack communication for consumers, explaining how Nomad Foods brands and WWF are ’working together to protect bees, butterflies and plants’ will roll-out initially across four countries, starting with iglo Belgium and Portugal and Findus Spain in April 2021, followed by Birds Eye in the UK in June 2021.

Nomad Foods is continually building on its sustainable farming standards in line with global best practices.  It uses the Sustainable Agriculture Initiative Platform (SAI Platform) Farm Sustainability Assessment (FSA) as a benchmark for farmers and the target is for all suppliers to be verified as minimum silver and progress towards gold.