CarbonKrishi positions sustainability as a scalable revenue stream rather than a compliance cost

Auri Grow India Ltd has made a strategic foray into the carbon credit economy with the launch of CarbonKrishi, an AI-powered agritech platform designed to integrate Indian farmers into global carbon markets. The initiative signals the company’s transition from a conventional agri-trading model toward a technology- and sustainability-led platform play.

With an ambition to onboard nearly 100,000 farmers, CarbonKrishi is expected to unlock an estimated Rs 16–50 crore in annual gross carbon credit value, contingent on independent verification standards and prevailing international carbon prices. At an indicative revenue share of 20–30 per cent, the platform could potentially translate into Rs 3–10 crore in annual revenue for Auri Grow, creating a scalable, asset-light income stream aligned with ESG-driven capital flows.

At its core, CarbonKrishi is structured to enable farm-level measurement and monetisation of carbon outcomes. The platform combines AI analytics, satellite imagery, soil and crop intelligence, and digital reporting tools to assess carbon sequestration and emission reduction across agricultural operations. Farmers adopting practices such as soil carbon enrichment, optimised fertiliser application, crop rotation, organic cultivation, and water-efficient farming can participate in voluntary carbon markets without navigating the technical and compliance complexity on their own.

The launch comes at a time when agriculture is increasingly viewed as an under-tapped lever in the global decarbonisation agenda. While industrial and energy sectors dominate carbon markets, regenerative and climate-smart farming is emerging as a credible frontier for nature-based credits—particularly as corporations face intensifying net-zero mandates.

As global carbon markets gather momentum, driven by tightening regulations and corporate sustainability commitments, Auri Grow is positioning CarbonKrishi as a bridge between smallholder agriculture and institutional carbon demand. By embedding technology, traceability, and verification into farm-level operations, the company aims to convert sustainability compliance into a measurable income opportunity—both for farmers and for its own long-term platform economics.