The Rs 300 crore greenfield project underscores growing investor confidence in eastern India’s protein and food-processing infrastructure

Indian Poultry Alliance (IPA), part of the diversified Allana Group, is making a decisive Rs 300 crore investment in Bihar to build East India’s first fully integrated poultry complex—signaling a strategic push to stabilise protein supply across Bihar, West Bengal, the Northeast, and adjoining markets.

Announced on December 26, the greenfield project will bring breeder farms, hatcheries, feed mills, poultry processing units, and a rendering plant under one integrated umbrella. Once operational, the facility is expected to serve institutional buyers, foodservice operators, e-commerce and quick-commerce platforms, as well as both B2B and B2C channels with hygienically processed, traceable poultry products.
The investment comes at a time when eastern India’s poultry demand is rising faster than its production capacity, forcing retailers and wet-market vendors to depend heavily on supplies trucked in from neighbouring states.

That structural imbalance has often translated into higher logistics costs, quality inconsistencies, and biosecurity risks—gaps IPA aims to close through localised, large-scale processing. “Bihar offers a rare combination of a strong agricultural base, an emerging consumption market, and logistical proximity to the eastern and northeastern corridors,” said Fauzan Alavi, Director, Allana Group. “This investment is not only about strengthening supply reliability, but also about building livelihoods and supporting regional socio-economic development.”

IPA estimates the project will create around 1,500 direct and indirect jobs, while embedding higher standards of biosecurity, animal welfare, and environmental sustainability into the regional poultry ecosystem. The company said it will work closely with farmers, state authorities, and local stakeholders to integrate contract farming models and best-in-class production practices.

For urban consumers, the expansion could mark a shift toward safer, more consistent poultry products in a market long dominated by fragmented, informal supply chains. For the industry, it reflects a broader consolidation trend—where scale, traceability, and cold-chain integration are becoming competitive necessities rather than optional upgrades.

As India’s protein consumption steadily climbs, IPA’s Bihar bet positions the Allana Group to play a larger role in shaping a modern, resilient poultry value chain—one that aligns regional development with national food security goals.