Cropin doubles down on Europe to advance tech-led regenerative agriculture at scale , expecting a 5 per cent yield increase, 15 per cent pesticide reduction, 5 per cent lower water use and 1.5 per cent higher solid content, thereby driving economic benefit of €410/ha, combining revenue growth and cost savings for growers and agri-food businesses

Cropin, the world’s largest deployed AI platform for food and agriculture, has secured a strategic €700,000 contract under EIT Food’s Impact Funding Framework. Cropin will deploy its AI-powered initiative, FIRST Potato – Field Intelligence for Regenerative Agriculture and Sustainability in Potato Farming, to accelerate the adoption of regenerative practices across Europe. As part of the initiative, Cropin will convene a consortium of food processors, research institutions, and sustainability leaders to accelerate the transition from conventional potato farming to regenerative agricultural practices.

Cropin’s AI-powered decision support system (DSS) integrates crop-specific intelligence, real-time field data from sensors, satellite images, weather stations, IoT devices, and Cropin’s own data models, and predictive analytics to enable the seamless adoption of regenerative methods without compromising yield or quality. FIRST Potato delivers plot-specific daily advisories to growers tailored to the unique soil profile and microclimatic conditions of each farm, enabling optimized irrigation, input usage, and residue management. These hyper-local insights enable effective regenerative practices by enhancing soil health, significantly reducing the environmental footprint, and improving yields, making regenerative agriculture economically attractive and scalable.

In order to scale adoption across Europe, the FIRST Potato deployment will scientifically validate its performance on pilot farms in Denmark and initiate the first commercial pilots with two potato processors in Germany and the UK. Cropin has partnered with Aarhus University, a globally recognized leader in sustainable agriculture research, to validate the insights and impact delivered by the platform.

“As regenerative agriculture gains momentum, the absence of verifiable, measurable outcomes poses a real challenge to meaningful, scalable impact,” said Krishna Kumar, CEO and Founder of Cropin. “Without robust digital systems, farmers struggle to consistently uphold regenerative principles. Through AI, data intelligence, and real-time decision-support, we are bridging this critical gap, bringing precision, accountability, and scale to regenerative agriculture. With FIRST Potato, our goal is to help farmers adopt climate-smart practices that are both profitable and scientifically validated.”

Potato processors seek to source tubers with high solid content to enhance the product quality of chips and fries, while regenerative practices support corporate sustainable sourcing requirements. These practices also improve potato solid content, but often result in reduced yields in the initial years. Cropin’s precision and predictive technology helps farmers address this challenge by optimizing inputs, improving yields, and meeting quality goals, while simultaneously restoring soil health and building climate resilience. This deployment aims to deliver collective benefits, enabling growers to enhance profitability, helping brands meet their sustainability targets, and benefiting the planet, creating a win-win for the entire agri-food ecosystem.

With regenerative agriculture rapidly advancing across Europe and the UK, Cropin is actively engaging in strategic commercial partnerships and pilot deployments in the region. The company is in advanced discussions with several leading UK and Europe based agri-food brands and expects to close multiple regenerative agriculture pilots in the region before the end of the current financial year.