MilkLane employs a quality-driven pricing model that prevents dilution and adulteration, has stringent acceptance standards for milk testing, and has advanced testing capabilities.
MilkLane, a dairy brand under Swiss-Indian food and technology platform company Innoterra, announced the launch of its dairy procurement services to provide aflatoxin and antibiotic-safe milk to dairy companies, dairy start-ups and other new entrants in the sector.
This end-to-end procurement solution is launched in Karnataka, Andhra Pradesh, Tamil Nadu, and Kerala. MilkLane will provide this service on a flexible model where B2B (business to business) customers would have multiple options based on their needs and will be available at competitive prices.
Through this PaaS (Procurement as a Service) offering, MilkLane will procure raw chilled milk (RCM) from dairy farmers after stringent quality testing, ensuring that clients receive high-quality, consistent milk year-round, the company said in a statement.
To further enhance quality, MilkLane employs a quality-driven pricing model that prevents dilution and adulteration, has stringent acceptance standards for milk testing, and has advanced testing capabilities. The company also emphasises the nutritional excellence of the cattle, risk mitigation through quality management processes, and farmer empowerment through training and extension services.
“With the rising demand for consistent, high-quality and safe milk in the dairy sector, the need for reliable sourcing has never been more critical. The industry has long grappled with challenges like inconsistent fat and SNF levels, antibiotic contamination, high microbial counts, and aflatoxin presence, which not only compromise product quality but also endanger consumer safety”, said Avinash Kasinathan, Head of India Business, Innoterra.
