ONDC platform of e-marketing will connect fishermen, fish farmers, FFPOs, self-help groups and other fishermen cooperatives in a structured manner.
The Department of Fisheries signed a Memorandum of Understanding (MoU) with Open Network for Digital Commerce (ONDC) in the presence of Union Minister of Fisheries, Animal Husbandry and Dairying Parshottam Rupala, Minister of State Dr. L Murugan, Secretary (Fisheries) Dr Abhilaksh Likhi, Joint Secretary (Inland Fisheries), Sagar Mehra, MD, ONDC T. Koshy and other esteemed dignitaries at New Delhi. Parshottam Rupala also released a booklet “From Catch to Commerce, Increasing Market Access through Digital Transformation”.
The objective of the collaboration of Department of Fisheries with ONDC is to provide a digital platform and empower all stakeholders including traditional fishermen, fish farmers producer organization, entrepreneurs from fisheries sector to buy and sell their products through e-market place. ONDC is a unique platform of e-marketing that will play a significant role in fisheries sector by connecting fishermen, fish farmers, FFPOs, self-help groups and other fishermen cooperatives in a structured manner.
