The visit aims to promote exports of EU agricultural food and beverage products to India, facilitating its presence in the Indian market while enabling matchmaking between the businesses of both sides.
European Union (EU) Commissioner for Agriculture Janusz Wojciechowski will be visiting India on 7-9 December 2023, leading a business delegation of 50+ EU company representatives from the agri-food sector. During his visit, he would be inaugurating the EU Pavilion at the two prestigious exhibitions in New Delhi, SIAL and VINEXPO on 7th December, which will host a wide array of agri-food products from across Europe, offering an immersive experience into the quality, safety, authenticity, and sustainability standards of European food and beverages. The visit and the participation at the exhibition aim to promote exports of EU agricultural food and beverage products to India, facilitating its presence in the Indian market while enabling matchmaking between the businesses of both sides.
During his visit, Commissioner Wojciechowski will hold bilateral meetings with the Minister of Agriculture and Farmers Welfare, Narendra Singh Tomar, as well as the Minister of Fisheries, Animal Husbandry and Dairying, Parshottam Rupala, and with Niti Aayog, the policy think tank of the Government of India. It will be an occasion to exchange on the agricultural policy of the EU and India and raise the market access challenges faced by EU operators on the Indian market.
The EU is the Region of Honour of SIAL and VINEXPO 2023 with the EU Pavilions forming part of the ‘More than food’ campaign, with which the EU is actively promoting outstanding European agricultural products to Indian businesses and consumers. Commissioner Wojciechowski will participate in the opening ceremony of the fairs. The 50+ businesses accompanying the EU Commissioner will not only showcase their products to the Indian buyers from the food distribution, retail, manufacture, and hospitality industries at SIAL and VINEXPO, but will also explore business and match-making opportunities with their Indian counterparts. The EU Pavilions will play a crucial role in creating excellent, centralised matchmaking opportunities for Indian buyers, retailers, and distributors. They are meant to lead to the establishment of new business partnerships that are mutually beneficial for both EU companies and their Indian counterparts. The direct interactions during the sessions will also contribute to a better understand-ing of the specific needs and preferences of the Indian market. This knowledge exchange can contribute to in- formed decision-making and enhance the potential for successful market entry.
“At the EU Pavilions, we offer an immersive journey into the world of European agricultural products, focusing on quality, safety, authen-ticity, and sustainability. We aim to inform and inspire Indian buyers, retailers, and distributors through cooking demonstrations, information sessions, and tastings over three exciting days. The EU Pavilions also offer excellent match-making opportunities for Indian buyers, with representatives from more than 50 European companies attending from various food and drink sectors,” Janusz Wojciechowski European Union Commissioner for Agriculture.
