Campaign will be run initially throughout Europe, Africa, and Middle East to help speed up the creation and adoption of more sustainable agricultural practices.
Syngenta has launched a dynamic multi-media campaign to inspire people towards creativity, collaboration, and impact for sustainable agriculture. Called Agcelerators, the campaign will showcase people transforming agriculture and will run initially throughout Europe, Africa, and Middle East to help speed up the creation and adoption of more sustainable agricultural practices.
The challenge for sustainable agriculture is to balance the need for increased food production with the need to protect the environment, conserve natural resources, and ensure the long-term viability of agricultural systems. And this is where the Agcelerators step in, helping accelerate the transformation of agriculture.
“Agcelerators are champions in the agricultural sector,” said Alexandra Brand, Regional Director, Syngenta Crop Protection, Europe, Africa and Middle East. “They are the people developing and embracing new ideas and establishing new partnerships and ways of working. They are the driving force behind sustainable farming practices that will have a lasting impact on our planet. It is now time we hear their stories.”
The Agcelerators campaign embodies Syngenta’s dedication to addressing critical challenges faced by the farming community and the wider ecosystem. In addition to showcasing cutting-edge technologies and pioneering approaches, Syngenta seeks to catalyze a movement that leverages the collective strength of farmers, stakeholders, and the broader community to shape a new era for agriculture.
“Our vision for Agcelerators is to create a movement that unites stakeholders, amplifies impact, and ultimately drives the adoption of sustainable farming practices,” said Robert Renwick, Head of Business Sustainability, Syngenta Crop Protection, Europe, Africa and Middle East. “Over the coming weeks, through traditional and social media we will be demonstrating how people are helping transform agriculture through a variety of modern techniques and technologies, including data analytics, diagnostics, and biologicals. Their voices. Their stories.”
Through Agcelerators, Syngenta will highlight its enduring commitment to environmental stewardship, innovation, and support for farmers, showcasing people, products and services that are making a positive difference. The campaign humanizes the efforts through telling real-life stories, demonstrating the positive and tangible impact being made on the lives of individuals and communities around the world.
