India’s tractor export brand, Sonalika Tractors has recorded the highest ever monthly sales of 18,619 tractors and captured an estimated 15 per cent market share with 26.2 per cent growth in September 2022. The company has also recorded the highest ever monthly production of 15,563 tractors including a record daily production of 702 tractors rolled out during the month.
During the hiring spree announced by the company for ITI students in July 2022, Sonalika has so far recruited over 2000 students as channel partner workforce across India.
Sharing his thoughts on these developments, Raman Mittal, Joint Managing Director, International Tractors Limited, said, “Festive season brings in exciting times which are full of positivity. We are delighted to receive an overwhelming response for our customised tractor range and also stepped up our production. We are excited to have clocked highest ever monthly sales of 18,619 tractors with 15 per cent market share (est.) and have grown by 26.2 per cent thereby beating industry growth (est 18.9%). Moreover, we also ramped up to record highest ever production of 15,563 tractors to meet festive demand.”
“Alongside, our unique initiative of hiring ITI students has also seen an aggressive response at pan-India level as already 2,000+ students have been on-boarded across Sonalika channel partner workforce. Thank you all stakeholders for your trust in brand Sonalika, as we feel proud to be a strong 14 lakh farmer family now,” Mittal further added.