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From farm to fork: ITC bets big on value chains in agri export markets

ITC Limited, one of India’s largest diversified conglomerates, is accelerating the expansion of its agri-business with a strategic focus on scaling up its value-added agri products portfolio. According to its FY2024–25 annual report, the company aims to deepen its presence across multiple high-potential value chains, including spices, coffee, frozen marine products, and processed foods.

With over 3.5 million tonnes of annual agri throughput across 22 states, ITC’s agri division has grown into one of the most comprehensive and diversified operations in the country. For FY2024–25, the agri business segment posted a robust 25 per cent year-on-year revenue growth, reaching Rs 19,753 crore.

The company reported strong momentum in its spices business, consolidating its position as a preferred supply chain partner for buyers of chilli, cumin, turmeric, and coriander. It also continued to scale its organic and integrated crop management programmes, with organic cultivation now expanding across multiple states to meet rising global demand for clean-label and traceable products.

ITC’s annual report highlighted that the agri division has strengthened its presence in key international markets, particularly in Europe and the Middle East, driven by growing exports of spices and marine products. The company continues to be one of India’s leading exporters of value-added frozen marine products, despite ongoing challenges in the shrimp segment due to price volatility and logistical disruptions.

In the coffee segment, ITC leveraged its strategic sourcing from key Indian coffee-growing regions to benefit from the global surge in coffee prices, spurred by reduced output from Brazil and Vietnam. The company’s exports gained further traction amid strong international demand.

The report also noted progress in ITC’s processed food business, which complements its core agricultural operations and supports a more integrated farm-to-fork value chain. This integration is aimed at increasing farmer linkages, improving value realisation, and ensuring quality consistency.

To support its export ambitions, ITC has expanded its market development efforts to newer destinations including Greece, Israel, and Malaysia, aligning with its strategy of building a diversified global footprint for its agri exports.

With a growing emphasis on value addition, sustainability, and global market access, ITC’s agri-business is emerging as a key driver of both topline growth and rural value chain transformation. The company’s long-term strategy is to move beyond bulk trading to capture higher margins and brand equity in global food and ingredient markets.

By embedding sustainability, quality traceability, and farmer engagement into its agri ecosystem, ITC aims to play a leadership role in India’s transition toward a more resilient, export-ready, and value-driven agricultural economy.

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