The mentorship programme consis of three eight-month cohorts that seek to connect industry leaders to Israeli and Indian startups
Israeli not-for-profit start-Up Nation Central signed a historic MoU with TiE (The IndUS Entrepreneurs), one of the world’s largest networks of entrepreneurs. The MoU aims to achieve full implementation of sustainable Israeli and Indian technologies in the food-tech sector, particularly in the fields of novel foods, post-harvest solutions, alternative protein, food safety, and packaging.
The MoU entails a special mentorship programme consisting of three eight-month cohorts that seek to connect industry leaders to Israeli and Indian startups, in an effort to support their market entry process into India through matching, mentoring, connections, and onboarding strategic stakeholders. The end goal of the programme is to reach commercial agreements, which is what differentiates this initiative from previous comparable programmes.
TiE President Manohar Reddy and Start-Up Nation Central CEO Avi Hasson signed the MoU during the TiE Sustainability Summit (TSS 2021) held in Hyderabad. After the signing, the following four applicants pitched their solutions in order to be selected for the mentorship programme. The selection process concludes on October 15; in total, six companies will be participating in the programme.
Adv Anat Bernstein-Reich, the Founding President of the Israeli branch of TiE said, “The programme will allow Israeli companies to learn first-hand how to work in the Indian market. The Indian market is deceptive. People may speak English, but the business codes are different, the market structure is different, and working assumptions made by Israeli companies do not stand the test of India’s reality. The joint programme will make the market accessible to Israelis and make it easier for them to enter this important market.”
