‘NourishStore’ to scale up its business growth
BL Agro Industries, a leading FMCG company has launched its brand’s e-commerce website www.nourishstore.co.in, enabling direct access to its nutrition-rich product range to customers on grounds of digital India. Along with the range of Nourish food products, BL Agro’s flagship mustard oil brand ‘Bail Kolhu’ will also be available on the webstore.
The website showcases the brand’s product range across nine categories including unpolished dal with over 14 SKUs, rice with 3SKUs, oil and ghee with 6SKUs, flours with 6SKUs, dry fruits with 5SKUs, pickles and murabba with 4 SKUs, spices with 20 SKUs, cereals with 6 SKUs and ready to cook items with 11 SKUs. The diverse food range is aimed at catering to daily household food item requirements.
Ashish Khandelwal, MD, BL Agro Industries stated, “This will provide wider access to the entire range of our products, where customers can also read the nutritional information and make an informed decision. This is in keeping with our vision to deliver quality food products to promote a healthier lifestyle.”
The streamlined, modern design offers an interface and engaging content to help website visitors better understand the nutritional details of its products and make an informed decision. With features such as maximum safety delivery, 100 per cent nutrition as well as replacement guarantee, secure payment gateways and convenient home delivery at pan India level on minimum order of Rs 300, the website offers a seamless digital buying experience for customers. It also features nutritious recipes and nutrition profiles of food items for fitness enthusiasts.
