It will offer customers increased marketing, sales and R&D support in countries currently served by Rovensa business units
Rovensa, a Lisbon-based company, has acquired US based Oro Agri, Inc., a global leader in bio-rational crop protection and adjuvant technology. Oro Agri currently distributes its crop protection products in 85 countries around the world. The combined companies will offer customers increased marketing, sales and R&D support in countries currently served by Rovensa business units and also help establish Rovensa’s presence in countries not currently served by Rovensa business units.
Rovensa has made numerous acquisitions in the organic and bio-rational crop protection market as part of its strategy to be a leading part of solving the global challenges facing agriculture today and in the future. Its acquisitions include Idai Nature, a manufacturer of OMRI-approved and bio-rational crop protection products, and Trade Corp, a manufacturer of humic- and kelp-based nutrients products.
Erroll Pullen, CEO of Oro Agri, sees the acquisition as a win for both organizations. “Oro Agri now can offer an extensive library of new active ingredients and crop protection products to our customers. We are particularly excited about Rovensa’s organic and bio-rational portfolio. It opens up great opportunities for the Oro Agri business. And, as we move forward, the commitment Rovensa has made to be a leader in this increasingly important market segment means Oro Agri will be able to offer our customers the cutting edge in bio-pesticide crop protection. For Rovensa and its related businesses, we can offer a turn-key sales and marketing team in important markets like North America, where it does not currently have a significant presence.”
