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HomePosts Tagged "Varun Khurana"
Agribusiness, Company News, Fruits, India, Industry Reports / Analysis, Start ups, Vegetables

The Price Analysis Index provides crucial insights into price tendencies, helping stakeholders make informed decisions for the upcoming months.

Otipy, a leading player in the Indian agritech sector, has released a comprehensive analysis of per-kilogram prices for various fruits and vegetables. This analysis examines trends from March to May and offers predictions for market conditions from June to August. The Price Analysis Index provides crucial insights into price tendencies, helping stakeholders make informed decisions for the upcoming months.

The pricing dynamics within the fruits and vegetables sectors have revealed a noticeable correlation in recent months. Take, for example, the trajectory of Mango (Dasheri, Carbide-Free), where prices plummeted from Rs. 194/kg in April to Rs. 102/kg in May, projected to dip further to Rs. 86/kg in June before peaking at Rs. 100/kg in July. Similarly, Watermelon prices saw a decline from Rs. 44/kg in March, further dropping to Rs. 28/kg in April and Rs. 24/kg in May. Based on this trend, forecasts suggest an increase to Rs. 31/kg in June and further to Rs. 44–Rs. 48/kg in July and August.

In the vegetable market, the long bottle gourd (lauki) rose to Rs. 44/kg by May and is expected to further increase to Rs. 57/kg in August. Similarly, green capsicum declined to Rs. 66/kg in May but is forecasted to rebound to Rs. 88/kg in August. Meanwhile, potatoes exhibited moderate price stability, rising to Rs. 31/kg in May, with prices expected to remain around Rs. 35-36/kg in the coming months, reflecting consistent demand for this staple vegetable throughout the year.

According to Varun Khurana, CEO of Otipy, “We remain committed to empowering both farmers and consumers with valuable insights into the fluctuating dynamics of the agricultural market. Our comprehensive analysis sheds light on the intricate price movements of fruits and vegetables, providing stakeholders with the knowledge needed to navigate through market volatility effectively. Through this endeavor, Otipy reaffirms its dedication to fostering a fair and sustainable agricultural ecosystem in India, ensuring equitable opportunities for all involved.”

This corroborates the fact that changes in demand and supply are pivotal to the fruits and vegetables market characterized by consistent price changes in line with the market and seasonal changes. While often the price of certain fruits such as mango, and watermelons has seen the normal trend of having lower prices during times of high supply of the produce, other commodities like onions, tomatoes and ginger have seen their prices change sharply due to unpredictable fluctuations in supply and demand. Nevertheless, certain items such as bananas, tender coconuts and potatoes show the least fluctuation in demand and have some reasonable price variations. It also accentuates the need to have a broader perspective of various price fluctuations in the sector while noting the tricky issue of consumers’ demand and seasonal supply.

The Price Analysis Index provides crucial insights

Agribusiness, Company News, E-commerce, Fruits, Horticulture, India, Start ups, Vegetables

Otipy is making its products available to a wider audience through popular ONDC seller apps like Pincode (by PhonePe) and Paytm apps.

Agritech startup Otipy announced that company has joined Open Network for Digital Commerce (ONDC) to sell fruits and vegetables to consumers in Delhi-NCR and Mumbai.

This integration ensures its catalogue is visible on various apps, making it easy to discover and enabling smooth transactions on the growing network, Otipy said in a statement.As Otipy onboards ONDC, it is set to expand its customer reach, making its products available to a wider audience through popular ONDC seller apps like Pincode (by PhonePe) and Paytm apps.

This move aims to strengthen the brand’s presence in Delhi-NCR and Mumbai, the company mentioned. Otipy will also focus on bulk procurement directly from farmers and Farmer Producer Organizations (FPOs).

“As we join the ONDC Network, it helps us in expanding our reach to varied customer segments. Through the network, we not only plan to enrich buyer choices but also elevate the shopping experience, facilitating inclusivity in a dynamic e-commerce landscape”, said Varun Khurana, Founder and CEO of Otipy.

While commenting on the Otipy’s move T Koshy, Managing Director & Chief Executive Officer of ONDC said, “With Otipy on the Open Network, it not only stands to benefit from an extensive reach of the network but also reinforces its commitment to fostering a sustainable and inclusive e-commerce framework. A D2C catalogue of farm-fresh fruits, vegetables and groceries will certainly enhance customer choices that champion direct procurement directly from farmers and FPOs”.

Operated by Crofarm Agriproducts, Otipy was launched in 2020. It seeks to significantly reduce fresh produce waste by making agri produce accessible to consumers from farms to home in 12 hours.

Otipy is making its products available to