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Under the agreement, GAVL will distribute Provivi’s YSB Eco-Dispenser for controlling yellow stem borer in rice crops.

Agribusiness major Godrej Agrovet (GAVL) announced that it has formed a strategic partnership with US-based Provivi to introduce sustainable pheromone-based pest control solutions for India’s rice and corn farmers. The collaboration aims to leverage GAVL’s extensive distribution network to deliver environmentally friendly pest management tools to millions of Indian farmers who depend on rice and corn cultivation. Financial terms of the partnership were not disclosed.

Under the agreement, GAVL will distribute Provivi’s YSB Eco-Dispenser for controlling yellow stem borer in rice crops. The company has also secured exclusive commercialisation rights in India for the FAW Eco-Dispenser, which targets fall armyworm in corn.

With changing climatic conditions leading to increased pest challenges, it’s more important than ever to empower Indian farmers with innovative, sustainable technologies,” GAVL Managing Director Balram Singh Yadav said in a statement.

India, a major global rice exporter and significant corn producer, faces ongoing challenges from crop-damaging pests that increase production costs for farmers. The biodegradable pest control products are expected to be available to Indian farmers by 2029, the company mentioned.

“This partnership allows Provivi to expand our impact in one of the world’s fastest-growing agricultural markets,” Provivi CEO Corey Huck said.

Under the agreement, GAVL will distribute Provivi's

The collaboration expands options for growers in India, Indonesia and Thailand to farm more sustainably.

 Syngenta Biologicals and Provivi announced a collaboration to develop and commercialize new pheromone-based biological solutions to effectively and more safely control detrimental pests in corn and rice – crops that serve as a primary food source for 3.5 billion people globally.

The collaboration brings together Provivi’s expertise in pheromone-based crop protection solutions with Syngenta’s global reach and development capabilities. The two new pheromone solutions will help farmers manage the devastating pests, Yellow Stem Borer (YSB) in India and Indonesia and Fall Armyworm (FAW) in Thailand.

The YSB Eco-Dispenser for India and Indonesia, and the FAW Eco-Granules for Thailand will be available to farmers starting in 2026. These innovative product formulations, made from biodegradable materials, represent significant advancements such as enhanced efficacy, longer duration, and improved environmental sustainability for the benefit of farmers.

Pheromones are natural signaling compounds that effectively control pests by interfering with their mating behaviors, preventing pest reproduction. Because they are non-toxic and species-specific, pheromones do not harm organisms that pose zero threat, therefore helping preserve the diversity and abundance of beneficial insects and pollinators. The benefits of using pheromones in an integrated pest management program include their highly specific target activity and a mode of action, preventing, instead of eliminating, thereby supporting the preservation of biodiversity and the flourishing of non-target species.

The YSB and FAW pests stand out as among the most destructive insect pests in agriculture, threatening a wide variety of crops in many countries and impacting farmers’ livelihoods as well as food security. As the dominant pest of rice in Asia, YSB pests can attack rice crops throughout different phases of the plant’s life, resulting in crops with “dead hearts” and “white ears” – symptoms of dried-up central shoots and chaffy, or unfilled grain, leading to significantly lower yields.

The FAW – which is in fact a caterpillar and not a worm – is notable for its destructive capacity and rapid spread. Since the discovery of the FAW pest in Thailand in late 2018, farmers in the country have seen yields fall as much as 40 per cent for corn, and in some cases been forced to plough under entire fields. This has severe implications for corn production in Thailand, where the crop is vital for the country’s economy, supporting both domestic and export markets.

Jonathan Brown, Global Head of Biologicals and Seedcare at Syngenta: “Farmers need solutions that effectively address pest pressure while ensuring sustainability on their farms, particularly as pest threats evolve with climate change. We’re proud to work together with Provivi to deliver the next-generation in pheromone-based biocontrols that target farmer key pest challenges.”

Pedro Coelho, Chief Business Officer at Provivi®: “Pheromone-based solutions are non-toxic and species-specific, and safeguard biodiversity by preserving beneficial insects and pollinators. We are excited to work again with Syngenta to broaden the offer of pheromone-based solutions available to farmers in Asia.”

The collaboration expands options for growers in

The innovation has been applied in Indonesia, the world’s third-largest rice producer

Provivi, a leading provider of pheromone-based crop protection solutions, and Syngenta Crop Protection, announced the commercialisation of Nelvium, a new mating disruption solution, to effectively and more safely control detrimental pests in rice. This crop serves as the primary energy source for half of the world’s people.

While pheromones have been utilised in agriculture for more than 30 years as a pest control method, this will be the first time this innovation has been applied to rice in Indonesia, the world’s third-largest rice producer and one of the world’s biggest rice consumers.

Pheromone solutions provide a foundation service in insect control, ensuring the natural technologies are able to maximise the validity and scalability of pest management systems, significantly decreasing the development of resistant populations.

The innovation has been applied in Indonesia,