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Agribusiness, Company News, E-commerce, India, People, Start ups

Rohit’s experience spans the entire agri-food value chain, allowing him to build integrated, sustainable, technology-driven solutions that align with the evolving market demands and sustainability imperatives.

FarMart, India’s leading B2B food e-commerce platform catering to Asia, the Middle East and Africa, has appointed Rohit Pajni to head its global processed and retail businesses. Rohit brings over 17 years of experience in driving commercial growth, digital transformation, and operational excellence at major corporations like ITC and innovative startups like AgNext.

FarMart leverages a capital-efficient model to facilitate faster and more sustainable movement of food commodities from farms to factories, extending into retail and hospitality. With Rohit’s leadership, FarMart aims to solidify its global footprint and expand into the processed foods segment, reinforcing its commitment to building resilient and future-ready supply chains.

Rohit’s extensive expertise spans the entire farm-to-fork value chain. He has successfully managed a $1 billion turnover, contributed significantly to ITC’s pioneering e-Choupal initiative, and spearheaded growth for Ashirvaad Atta. His experience spans the entire agri-food value chain, allowing him to build integrated, sustainable, technology-driven solutions that align with the evolving market demands and sustainability imperatives.

Alekh Sanghera, CEO and Co-founder, FarMart said, “We are delighted to welcome Rohit to the FarMart team. His rich background in managing large-scale operations and building multifunctional global teams instills great confidence in our shared vision. Together, we are poised to achieve remarkable growth and success for FarMart.”

Commenting on his new role, Rohit Pajni, Head of Business, FarMart said, “I’m excited to join FarMart, a company deeply committed to building trust, transparency, and sustainability across the food supply chain. With the food landscape constantly evolving, there are immense opportunities to unlock value for customers. I look forward to driving innovation in the processed foods category and contributing to FarMart’s mission of creating a more resilient and sustainable future for both farmers and consumers.”

It has been a privilege to work alongside Rohit for 15 years in ITC and as a mentor to him in his entire journey. As an investor and a believer in FarMart, I am thrilled to see Rohit and the team come together to propel FarMart to new heights. Their combined vision and dedication make this an exciting journey ahead, said Sanjiv Rangrass, Independent Director Zetwerk, Co-Founder The Agri Collaboratory, Venture Partner Capria Ventures.

Rohit’s experience spans the entire agri-food value

Agrotech, Award, Company News, India, Start ups, Supply Chain

It is a testament to the company’s unwavering commitment to innovation, resilience and delivery of unparalleled value within the swiftly evolving technological landscape.

FarMart, a leading global food supply platform, announced its exceptional placement in the Deloitte Technology Fast 50 India 2023. The company’s ranking among India’s top 50 fastest-growing IT enterprises highlights its sustained growth and ground-breaking innovation over the last eight years.

FarMart’s successive achievement in securing a prominent position in this year’s Deloitte Technology Fast 50 India after ranking #1 in fastest growing company in Deloitte Tech Fast 50 2022 is a testament to the company’s unwavering commitment to innovation, resilience and delivery of unparalleled value within the swiftly evolving technological landscape.

Alekh Sanghera, Co-founder and CEO of FarMart, expressed elation at this achievement, remarking, “Ranking top 5 in the prestigious Deloitte Technology Fast 50 India, for two consecutive years is a testament to our relentless pursuit of pioneering innovation within the food-tech domain. This recognition mirrors the dedication and innovative solutions our exceptional team has contributed to building a robust food economy. This accolade inspires us to persist in pushing technological boundaries, delivering impactful solutions, and shaping a progressive future in an age-old industry.”

Peeyush Vaish, Partner and TMT Industry Leader, Deloitte Touche Tohmatsu India LLP, commended FarMart’s exceptional performance, stating, “Making the Deloitte Technology Fast 50 India ranking is a testament to a company’s commitment to technology. With its work in agri and food tech, FarMart has proven that its leadership has the vision, determination, and ability to adapt and grow in a fast-changing environment.”

It is a testament to the company's

Company News, India, Start ups, Supply Chain, Sustainability

Achieving a staggering year-over-year growth rate of 150 per cent, FarMart is setting new benchmarks for efficiency and growth in the agri-tech sector.

FarMart, one of the leaders in sustainable and futuristic food supply network, has released its Impact Report – “Tracing Impact at FarMart” and continues to seize the spotlight for its extraordinary impact on agriculture. From green logistics to AI-powered food testing, FarMart boasts of unparalleled performance and is also recognized as India’s fastest-growing tech company in 2022 by Deloitte.

Looking Ahead: A Sustainable Future for Food

FarMart, now recognized for its ground-breaking achievements, remains steadfast in its mission to create a sustainable and tech-driven future for agriculture. The company’s focus on innovation, community empowerment and environmental sustainability positions it to continue breaking new ground in the agri-tech sector.

Adding to its environmental commitment, every ton of food sold through FarMart emits 33 per cent fewer emissions than the conventional food supply chain. Collaborating with 2,000 food businesses and establishing partnerships with suppliers in 7,000 pin codes, FarMart has, within five years, avoided 41,974 Metric Tons of CO2 emissions and prevented 28,350 Metric Tons of food waste until March 2023. FarMart is not only revolutionizing agriculture but also paving the way for a more sustainable and environmentally conscious food ecosystem.

“At FarMart, our climate commitments are not separate from our core business. Sustainability is deeply integrated into our model, and we reduce carbon emissions with every transaction. In the next 5 years, FarMart aspires to be an industry leader in driving supply chain decarbonisation efforts for food businesses across the globe,” says Tannya Garg, Impact and ESG Head at FarMart.

Transforming Lives Through Unprecedented Growth

Impacting the lives of over 30 lakh farmers (150 per cent increase from FY22) and counting, FarMart is not merely a platform—it’s a catalyst for change. In the dynamic realm of agriculture, where every decision holds immense consequence, FarMart ensures that farmers receive real-time market rates on a daily basis, empowering them with invaluable insights. From 2021 to 2023, a staggering Rs 1,085 crore value transfer to farmers at fair market rates underscores FarMart’s commitment to fostering economic growth at the grassroots level. FarMart is not just enhancing productivity but elevating the entire agricultural ecosystem. Furthermore, through efficient logistical arrangements and a strategic reduction in transport costs, FarMart has saved 20 per cent of farmers’ income, marking a significant stride towards sustainable and profitable farming. This, coupled with 17 lakh retailer-farmer SMS inputs, solidifies FarMart’s position as the driving force behind positive and measurable change in Indian agriculture.

Deloitte has acknowledged FarMart’s exceptional growth, naming it the fastest-growing tech company in India. Achieving a staggering year-over-year growth rate of 150 per cent, FarMart is setting new benchmarks for efficiency and growth in the agri-tech sector.

Impact Report Unveiled

FarMart is proud to unveil its Impact Report, spotlighting the tangible and positive changes ushered in by its platform.

  • Over 30 Lakh Farmers Empowered: Daily access to real-time market rates, along with the many tech-enabled services are empowering an ever-growing number of farmers, enabling informed decision-making and profit maximization.
  • Rs 1,085 Crore Value Transfer: From 2021 to 2023, FarMart facilitated a fair market value transfer of Rs 1,085 crore to farmers, ensuring just compensation for their produce.
  • 20 per cent of Farmers’ Income Saved: Efficient logistical arrangements and reduced transport costs led to a 20 per cent saving in farmers’ income, contributing to their financial well-being.
  • 17 Lakh Retailer-Farmer SMS Inputs: FarMart’s platform facilitated 17 lakh retailer-farmer SMS inputs, fostering communication and collaboration in the agricultural ecosystem.
  • Economic Impact:
  • Value transferred to farmers at fair market price increased from Rs 1,900,600,000 (FY 2022) to Rs 8,951,300,000 (FY 2023)
  • Number of village-level entrepreneurs (VLEs) empowered increased from 30000000 (FY 2022) to 138400000 (FY 2023), posting a 361 per cent increase.
  • Earnings by logistics partners increased from ₹3,993,289,000 (FY 2022) to Rs 10,847,574,000 (FY 2023).

Achieving a staggering year-over-year growth rate of

Agrotech, E-commerce, Start ups

FarMart and the Open Network for Digital Commerce (ONDC) are jointly redefining the food supply chain landscape by seamlessly connecting food value chains across the country.

FarMart, India’s fastest-growing intelligent food supply network, announced its recent launch onto ONDC, making it the first Food and Agri Tech company to do so. FarMart is utilizing the Open Network for Digital Commerce (ONDC) network to serve food manufacturing businesses in India with easy access to quality ingredients. Through this collaboration, FarMart and ONDC are jointly redefining the food supply chain landscape by seamlessly connecting food value chains across the country. forging seamless connections between food producers and manufacturers across the country.

The Food and Agri Tech company recently fulfilled a B2B bulk order of 5,000kg of flour on the network. FarMart currently has over 25 SKUs of processed products ranging from varieties of food grains, oilseeds, spices and pulses for food businesses. This collaboration will allow food businesses from all over the country to tap into FarMart’s wide network of 2 lakh+ village-level aggregators and 2,000+ processors.

Alekh Sanghera, Co-Founder and CEO of FarMart, commented on the momentous launch by saying, “FarMart mission is to make food value chains more resilient, reliable & rewarding for humanity. Being live on ONDC is a pivotal element of our distribution strategy as it enables us to seamlessly connect farming communities with food processors and eventually end consumers while ensuring traceability.”

“Being a board member at both FarMart and ONDC, this news gives me immense joy and pride. This collaboration provides improved access for farmers, small businesses, and consumers in the food supply chain which is the shared mission of both organizations. This is a big step towards digitization, traceability and efficiency of global food supply chains.”, shared Anjali Bansal, Founder and Managing Partner at Avaana Capital.

ONDC’s vision is to democratise digital commerce. Agriculture is one of the key focus areas for us, and after enabling FPOs to sell their produce to consumers across India, we are now working on enabling B2B (Bulk) transactions for agricultural commodities. I am happy to see Farmart joining the network, looking forward to more Agritech companies/agriculture commodity buyers to join network to enable e-procurement of Agriculture Commodities” T Koshy, MD & CEO, ONDC

FarMart and the Open Network for Digital

Agrotech, Company News, IT

FarMart has built data and commerce products to establish a direct farm-to-business supply chain of high-quality and verified agri-produce

FarMart, India’s top intelligent food supply network, has introduced its new-tech platform, Saudabook, to modernise the country’s food sector. FarMart is opening its own ERP (FarMartOS) to all food processors and manufacturers in India. Saudabook is a tech solution that caters specifically to the food processing and manufacturing sector, the company announced.

India’s food manufacturing sector has faced persistent challenges such as limited automation, complex supply chains, and distribution issues. With over three million food processing businesses, many of which are multi-generational family-owned enterprises, this sector contributes significantly to a $500 billion market. Despite the industry’s growth driven by rising domestic consumption and expanding export opportunities, there has been limited tech adoption and automation.

FarMart’s Saudabook aims to transform this scenario by offering its easy-to-use platform, facilitating the digitisation of the entire workflow for food processors. By adopting intelligent procurement processes through Saudabook, businesses can achieve enhanced quality and delivery controls, enabling them to keep pace with the dynamic industry demands, the company claimed.

FarMart has built data and commerce products to establish a direct farm-to-business supply chain of high-quality and verified agri-produce. It boasts a robust network of 3.2 million farmers, 250,000 village-level aggregators who sell produce on the platform, and over 2000 processors and large food businesses that purchase from the platform. With Saudabook, these linkages between India’s food manufacturing industry and India’s farming communities become even stronger, the company informed.

On launch, Alekh Sanghera, Co-founder and CEO, FarMart said, “With SaudaBook, we envision an inclusive and prosperous food economy, where every stakeholder benefits from technological advancements. We firmly believe that digitization holds the key to doubling the food and agriculture contribution to our economy, elevating farmer incomes, and ensuring the world’s access to safe and nutritious food.”

FarMart has built data and commerce products