Kisanserv join hands with Milky Mist to expand dairy product line

Kisanserv plans to expand into new markets, including Bengaluru, Hyderabad, and Chennai, as it continues its rapid growth trajectory.

Kisanserv, a retail company specialising in fresh fruits and vegetables, has announced a strategic partnership with dairy brand Milky Mist to broaden its product offerings. The collaboration will introduce over 200 premium dairy products made from cow’s milk across Kisanserv’s convenience stores in Pune and Mumbai, according to the statement by company.

The move aligns with Kisanserv’s long-term growth strategy, which includes expanding to 250 stores and reaching Rs 500 crore in revenue within the next four years.

Niranjan Sharma, CEO of Kisanserve stated, “Our association with Milky Mist aligns perfectly with our vision, creating a strong synergy between the two companies. Milky Mist’s revenue reached Rs 2,000 crore last year, and both companies have aggressive growth plans for the coming years. Milky Mist’s ambitions in India, along with Kisanserv’s focus on expansion in Western India, will mutually benefit both businesses.”

Milky Mist, which reported Rs 2,000 crore in revenue last year, shares similar growth ambitions. The partnership is expected to benefit both companies as Kisanserv focuses on expanding its footprint in Western India, while Milky Mist seeks to solidify its presence across the country.

The company mentioned that Kisanserv is generating Rs 41,000 per sq ft per year, which is significantly higher than the Rs 31,000 achieved by other top grocery retailers. With the planned store expansion, Kisanserv is setting its sights on increasing this figure to Rs 65,000 per sq ft per year. This success comes from Kisanserv’s direct partnerships with farmers, a streamlined supply chain, and now, the addition of high-demand dairy products from Milky Mist.

Looking ahead, Kisanserv plans to expand into new markets, including Bengaluru, Hyderabad, and Chennai, as it continues its rapid growth trajectory.

Kisanserv plans to expand into new markets,