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Thursday / December 12. 2024
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Representatives of women working under Umed from 34 districts across the state attended the event with samples of their produce or farm produce

A state-level ‘Buyer Seller Meet’ was organised at the CIDCO Exhibition Centre in Navi Mumbai by Umed – Maharashtra State Rural Livelihood Mission. The innovative program ‘Buyer Seller Meet’ implemented by Maharashtra State Rural Livelihood Mission to reach out to big companies and buyers will be a milestone. The meet will provide a sustainable market for women’s agricultural and non-agricultural products of Umed Self Help Group. This innovative initiative has received a great response expressed Eknath Dawle, Principal Secretary of the Rural Development Department.

28 agreements were concluded in the presence of representatives of 41 leading chain business companies across the country and representatives of self-help groups and farmers’ women producers’ companies from across the state.

Dawle said, “The Rural Development Department is helping rural women in many ways to become financially independent to make them self-reliant through Umed Abhiyaan. Our women’s products are classy and the best in quality. Now they need to get a permanent market.”

The Principal Secretary appealed to professionals and big companies to come forward and contribute to empowering these women.

Since agriculture is the main occupation of Umed women in rural areas, the main objective of the program was to purchase the agro-based products produced by them in wholesale quantities by different companies or chain traders to get good returns to the farmers. Representatives of women working under Umed from 34 districts across the state attended the event with samples of their produce or farm produce.

In this meet, quality grains and pulses like soybean, chilli, turmeric, tur, gram, maize, millet, ragi, sorghum, spices, jaggery, honey, fruits, herbs, oilseeds etc. products were made available in sample form. Representatives of more than 30 organisations and companies were present as buyers. Buyers’ organisations and representatives of companies showed enthusiasm to sign contracts because of the availability of organic and pure products by women. The interest shown by the buyers in this program will help the women to have a sustainable market in the future.

Representatives of women working under Umed from

The meet focussed on agricultural products from the eight states of the North Eastern Region and witnessed the presence of multiple national and International Brands

With the vision to promote sustainable trade and create market linkages, a mega buyer-seller meet was organised at under One District One Product initiative of Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry with the support of Ministry of Development of North East Region (MDoNER) and its PSUs, North Eastern Handicrafts and Handloom Development Corporation (NEHHDC) and North East Regional Agriculture Marketing Corporation Limited (NERAMAC). The meet focussed on agricultural products from the eight states of the North Eastern Region and witnessed the presence of multiple national and International Brands.

Over 70 sellers, traders, farmers, aggregators from various districts of each of the NE States – Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, and Sikkim – showcased their products to the buyers at the meet in Guwahati. Products included Meghalaya’s world-famous Lakadong Turmeric with more than 7 per cent curcumin content, the GI Tagged Large Cardamom from Sikkim and Queen Pineapple from Tripura, Orthodox Assam Tea, Manipur’s Black Chakhao Rice and more. These products have been showcased to over 30 large buyers representing big brands such as Reliance and ITC, as well as upcoming start-ups in India.

The keynote address for the event was made by Lok Ranjan, Secretary, Ministry of Development of North Eastern Region in the presence of officials and subject matter experts from the Agricultural and Horticultural Departments of the various state governments. B Ramanjaneyulu, Director DPIIT, Manoj Kumar Das, Managing Director, NERAMAC, and Brig R K Singh, Managing Director, NEHHDC were also present.

Through the joint efforts, the best-in-class products from the region are being matched with big brands to improve the earning potential of farmers. Focused trade discussions were also facilitated between the buyers, sellers and the State Government representatives from all the 8 NER states. Additionally, Letters of Intent (LOI) worth Rs 6 crores were signed during the event. 

The meet focussed on agricultural products from