Reduces input costs by up to 20 per cent with AI-Enabled, real-time advisories, supports 38 crops in five regional languages – English, Hindi, Marathi, Telugu and Odia

The Watershed Organisation Trust (WOTR), a leading non-profit driving climate-resilient agriculture and rural transformation, has announced a major milestone for its digital advisory platform, FarmPrecise. The mobile application has surpassed 1 lakh downloads, delivering hyper-local, real-time insights and AI-powered recommendations to farmers across Maharashtra, Telangana, Odisha, and Madhya Pradesh. Designed to enable data-driven decisions on crop and resource management, FarmPrecise has helped farmers reduce input costs by up to 20 per cent, while enhancing productivity and resilience in the face of growing climate uncertainty.

FarmPrecise supports 38 different crops and is available in English, Hindi, Marathi, Telugu, and Odia, ensuring accessibility for diverse farming communities. The platform is the culmination of WOTR’s sustained efforts to improve climate-informed decision-making for smallholder farmers. Developed with support from Qualcomm’s Wireless Reach programme, FarmPrecise integrates scientific models and meteorological data to offer AI-driven crop and nutrient management advisories, precision fertiliser planning, five-day weather forecasts, real-time market price updates, and a comprehensive digital library for pest and disease management.

Key AI-enabled features include a chatbot that provides instant, expert-validated responses in multiple regional languages on cultural practices, irrigation, nutrient management, and pest control, and a pest forewarning model that leverages weather and crop-stage data to predict outbreaks in cotton and soybean crops, allowing farmers to take timely preventive measures. To foster collaboration and knowledge sharing, the platform also features Krishi Manch, a dedicated space for farmer–expert interactions, and a module that links farmers with collective procurement and marketing opportunities via Farmer Producer Organisations (FPOs).

“In a country where nearly 65 per cent of the population lives in rural areas and agriculture plays a vital economic role, empowering these communities with tools that are practical, localised, and actionable is essential,” said Prakash Keskar, Executive Director at WOTR. “FarmPrecise bridges the gap between traditional practices and precision agriculture, enabling farmers to make timely, data-backed decisions that strengthen their livelihoods.”

Looking ahead, WOTR aims to expand FarmPrecise’s reach to 5 lakh farmers across eight states in the coming years, with deeper integration of advanced technologies such as Artificial Intelligence (AI), Internet of Things (IoT), and remote sensing to provide even more hyper-local, predictive, and real-time support to India’s farming communities.