Image Source: Advanta India

Advanta Seeds, one of India’s foremost hybrid seed companies with a diversified crop portfolio, has achieved a major milestone with the grant of Plant Variety Protection (PVP) rights for its flagship okra hybrid, Raadhika. This legal recognition marks a strategic win for the company, reinforcing its position as a leader in agricultural innovation while strengthening the intellectual property ecosystem in India’s seed sector.

Launched in 2018, Raadhika has emerged as a game-changing cultivar in the Indian vegetable seed market. Engineered with strong virus tolerance and bred for resilience across diverse agroclimatic conditions, the hybrid has become a trusted choice for thousands of farmers seeking improved productivity and a stronger return on investment. Its consistent performance and adaptability have elevated its reputation among growers, cementing its place as a household name in okra cultivation.

With the newly awarded PVP status, Advanta gains exclusive rights to market and sell Raadhika across India, alongside the legal authority to prevent unauthorized use or distribution. This protection ensures that the variety’s genetic integrity remains intact, while also safeguarding farmers from the growing threat of counterfeit seeds.

The recognition of Raadhika under India’s PVP framework not only validates the company’s deep-rooted R&D capabilities but also underscores Advanta’s long-term commitment to delivering superior, science-driven seed solutions to the farming community. By securing rights to one of its most impactful innovations, Advanta reinforces its mission to elevate Indian agriculture through protected, performance-proven hybrids.