The AGCO 3D Product Advisor sets new standards in digital product visualisation while reducing complexity, increasing farm productivity, and generating sustainability impacts

AGCO, a worldwide manufacturer and distributor of agricultural equipment, infrastructure and precision ag technology, has recently received the Red Dot: Best of the Best award in the “Interaction and UX” category with its digital design concept, the AGCO 3D Product Advisor.

“This award is a tremendous honour that recognises one of the innovative, industry-leading solutions that AGCO offers to the world’s farmers,” said Eric Hansotia, Chairman, President and CEO of AGCO Corporation. “Creating digital solutions that maximise value while improving long-term sustainability is core to our farmer-first strategy.”

Developed in collaboration with farmers around the world, the AGCO 3D Product Advisor sets new standards in digital product visualisation while reducing complexity, increasing farm productivity, and generating sustainability impacts. Unity Technologies and Infosys Consulting were key partners in developing this solution.